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Steve Goldstein: Ask These 9 Questions to Determine Whether Your Business Should Have a Branded Podcast

by Steve Goldstein

Guest columnist Steve Goldstein follows up yesterday’s exploration of why so many branded podcasts fail. Today, a checklist to determine whether your company, or any company, should have a branded podcast. One of them: “Can you think of 10 episode topics?” Continue Reading

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Steve Goldstein: Are Local Podcasts the Next Opportunity? The Forecast with Local Media Authority Gordon Borrell

by Steve Goldstein In this guest column, Steve conducts a fascinating (and very frank) interview with Gordon Borrell of Borrell Associates. It’s crystal ball time, and Borrell has no sugar coating. “Linear broadcasters or publishers really should be looking at 2031. There is clear data to project what ten years from now will look like… and it does not look good.” This is really about the growth, belated and necessary, of local news coverage in the podcast category. It’s a “massive opportunity” in this conversation. A must-read.
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Steve Goldstein: How local radio can (finally) unlock its digital future

by Steve Goldstein Radio ownership is down. Digital listening to broadcast radio is only 12% in the U.S. There is no single reason radio’s digital conversion is slow, Steve Goldstein says in this guest column, while noting that “history has been unkind to repurposed content on new platforms.” He offers better examples from other industries and provides a suggestion for radio.
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Steve Goldstein: If People Can’t Find Your Podcast, They Can’t Listen to It

by Steve Goldstein
If “findability” isn’t in every podcast creator’s lexicon, this guest column by Steve Goldstein will put it there. Steve details the search agony an enthusiastic and motivated user might have (and he did have) finding a podcast after hearing it advertised. An eye-opening read. Continue Reading

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Steve Goldstein: What every podcaster can learn from Wheel of Fortune and Jeopardy

by Steve Goldstein
Podcast intros are way too long, and audiences are increasingly frustrated — we agree with guest columnist Steve Goldstein. Top-of-show chatting and rambling is a holdover from podcasting’s youth, and feels increasingly out of touch with the medium’s professionalization. Steve makes an interesting comparison with long-running TV shows. Continue Reading

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Steve Goldstein: Zooming in on 8% of podcasts

by Steve Goldstein
In a follow up to last week’s column, Steve Goldstein collaborates with Podnews, and continues to bring an intelligent and realistic view of the global podcast catalog. Two-million podcasts, per recent headlines? A more sensible number is much lower. This Amplifi/Podnews research is a must read for potential creators, and for advertisers.
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