In its latest study of podcast advertising effectiveness, audio measurement company Veritonic compared the efficacy of podcasting with TikTok, Facebook, and Instagram. “Podcast ads are winning,” is the conclusion. The result derives from a July survey of consumers who listen to multiple podcasts per month. Click for findings, a graph, and link to the study release. Continue Reading
Veritonic released another in its series of research studies. This one starts with a stern corrective: “If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.” Click for data graphs and download info. Continue Reading
“Be thoughtful about your hold experience.” That is the guiding principle and throughline of a new study by audio analytics company Veritonic — Harmonizing Connections: How Audio Turns Waiting Time into Brand-Building Opportunities. Veritonic hits on an audio segment almost never mentioned: The music or spoken word audio that customers hear when they call a company and must wait on hold. Continue Reading
In a guide released today — the Veritonic Podcast Advertising Efficacy Guide — audio intelligence company Veritonic asserts that testing and measurement are primary tools in creating effective podcast ads. While testing and measurement are the broad takeaways, the work digs deeper Continue Reading
Audio analytics company Veritonic has partnered with RealEyes, an AI firm focused on evaluating human response, to create The Veritonic Audio Attention Report. This study leverages the RealEyes visual analysis AI, which uses a webcam-on survey process to capture and overlay realtime reactions to hearing ads. Continue Reading
A new Veritonic survey canvassed 300+ U.S. individuals who listen to podcasts and streaming audio at least once a month. The results indicate how those people listen, and what they want to hear from advertisers during the holiday season. Continue Reading
Audio intelligence firm Veritonic conducted a survey of over 1,000 brand marketers to gain visibility of their concerns when formulating, executing, and upward-reporting their media mix. Interestingly, the results reveal a degree of uncertainty about media mix effectiveness, and difficulty reporting upward to senior management. Click for key takeaways. Continue Reading
“What do programmatic audio ads sound like? That’s the question posed by audio intelligence company Veritonic and podcast network Acast, resulting in a graphic fact sheet. The study included ads in the Financial, Auto, Adult Beverage, and Insurance verticals. We learn about length, content, and success rate. Continue Reading
In a fascinating burst of research from audio intelligence company Veritonic, we learn that podcast listeners use YouTube in a variety of ways, including as the source of second consumption — watching the video of a podcast they have already listened to. Click for an explanatory infographic, and Veritonic’s purpose in supplying this research. Continue Reading
Audio intelligence company Veritonic got interested in political ads in podcasts, and fielded a survey of 333 18+ people in the U.S. All participants self-reported as podcast listeners, and registered voters. The topic at hand: How these podcast listeners feel about political ads, and ads in general. Click for graphics and study link. Continue Reading
Audio analytics and research company Veritonic surveyed 598 18+ individuals in April, all of whom listen to streaming audio and podcasting at least monthly. The goal was to discover summertime listening preferences and habits. Click through for details and graphics.
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More notes from AIS2023, Veritonic’s Audio Intelligence Summit in New York, featuring Charles Cadbury, Scott Marino, Samantha Sweig, James Clarke, Thad Smith, and Danielle Linden. Continue Reading