More notes from AIS2023, Veritonic’s Audio Intelligence Summit in New York, featuring Charles Cadbury, Scott Marino, Samantha Sweig, James Clarke, Thad Smith, and Danielle Linden. Continue Reading
Jottings of Note
— Podcast Programmatic Pickup (The Sonic Truth)
— Bubble Or Blip? (Bubble Trouble)
— From Bitter To Sweet (Sonic Seasoning)
On Wednesday Veritonic presented its second annual Audio Intelligence Summit, a half-day series of presentations whose main theme was the primacy of audio. A series of eight onstage discussions explored the power of audio branding, the monetization of podcasts, and much more. Part 1 of our coverage here.
Continue Reading
Audacy and Veritonic have released SoundCreative, a whitepaper summary of research performed last year. The subtitle describes the work’s purpose: “How To Build Winning Audio Ads.” The consumer survey was combined with proprietary content analysis. Continue Reading
SoundStack, the self-defined “audio-as-a-service” podcast tech company, blasted into February by announcing a triple executive raid. Three new executives join SoundStack’s marketing, finance, and product groups. Click for deets and pics. Continue Reading
Veritonic is announcing today the launch of its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device. It is presented as a key component of Veritonic’s audio research and analytics platform, and the intent is to help advertisers better understand the impact of their audio creative, gain actionable insights, and improve ROI. Continue Reading
Veritonic has released its US Audio Logo Index, ranking the sonic brand identifiers of dozens of companies. Click through to hear the winner, see the top-10 list, and link to the larger listening station, and read the criteria for scoring and judging the effectiveness of audio logos. Continue Reading
RAIN News dropped in for the Veritonic Audio Intelligence Summit in Manhattan yesterday. In the “Second Story” space of the Kimpton Hotel Eventi, a Covid-vaxxed and tested audience of audio industry professionals gathered to attend a series of presentations which evangelized and explained how audio branding is made and tested, and how it can define brand identity. A key presentation was about sonic diversity. Then there was Tostitos. Continue Reading
Audio research and analytics platform Veritonic is announcing the release of an API (Application Programming Interface) for accessing the company’s “audio scoring.” In this context “scoring” refers to a proprietary system of grading audio attributes and effectiveness. Those attributes include recall, engagement, and intent. Continue Reading
Veritonic’s Audio Logo Index 2021 ranks branded sound bites with a combination of AI and a large cross-continental human panel. Click through for audio samples and top-level ranking results. Continue Reading
by Steve Goldstein
A deep and interesting conversation with Scott Simonelli, CEO of Veritonic. Includes links to sonic identity examples. Continue Reading
ART19 and Veritonic teamed up for another dive into the effectiveness of podcast advertising. Their latest case study is for pharmaceutical brand Bayer and used ART19’s SmartAudiences technology for targeting. The assessment found that Bayer’s listener-targeted podcast ads drove intent to purchase, favorability, and other key metrics. Continue Reading