Steve Goldstein: Why Sonic Identity is Becoming So Important
by Steve Goldstein
A deep and interesting conversation with Scott Simonelli, CEO of Veritonic. Includes links to sonic identity examples. Continue Reading
Veritonic
ART19, Veritonic case study found podcast ads boosted intent-to-purchase
ART19 and Veritonic teamed up for another dive into the effectiveness of podcast advertising. Their latest case study is for pharmaceutical brand Bayer and used ART19’s SmartAudiences technology for targeting. The assessment found that Bayer’s listener-targeted podcast ads drove intent to purchase, favorability, and other key metrics. Continue Reading
ART19/Veritonic study targets (and hypertargets) podcast audiences
Podcast technology company ART19 sent out a notice today describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. the purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise targeting. Continue Reading
Panoply Media partners with Veritonic for podcast ad testing
Panoply Media has entered a partnership with audio analytics company Veritonic to examine the impact of podcast advertisements across listener demographics and ad verticals. This is Veritonic’s first partnership with a podcast-exclusive platform, and the deal will take advantage of its machine listening technology. Continue Reading