Veritonic is announcing today the launch of its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device. It is presented as a key component of Veritonic’s audio research and analytics platform, and the intent is to help advertisers better understand the impact of their audio creative, gain actionable insights, and improve ROI. Continue Reading
Veritonic has released its US Audio Logo Index, ranking the sonic brand identifiers of dozens of companies. Click through to hear the winner, see the top-10 list, and link to the larger listening station, and read the criteria for scoring and judging the effectiveness of audio logos. Continue Reading
RAIN News dropped in for the Veritonic Audio Intelligence Summit in Manhattan yesterday. In the “Second Story” space of the Kimpton Hotel Eventi, a Covid-vaxxed and tested audience of audio industry professionals gathered to attend a series of presentations which evangelized and explained how audio branding is made and tested, and how it can define brand identity. A key presentation was about sonic diversity. Then there was Tostitos. Continue Reading
Audio research and analytics platform Veritonic is announcing the release of an API (Application Programming Interface) for accessing the company’s “audio scoring.” In this context “scoring” refers to a proprietary system of grading audio attributes and effectiveness. Those attributes include recall, engagement, and intent. Continue Reading
Veritonic’s Audio Logo Index 2021 ranks branded sound bites with a combination of AI and a large cross-continental human panel. Click through for audio samples and top-level ranking results. Continue Reading
by Steve Goldstein
A deep and interesting conversation with Scott Simonelli, CEO of Veritonic. Includes links to sonic identity examples. Continue Reading
ART19 and Veritonic teamed up for another dive into the effectiveness of podcast advertising. Their latest case study is for pharmaceutical brand Bayer and used ART19’s SmartAudiences technology for targeting. The assessment found that Bayer’s listener-targeted podcast ads drove intent to purchase, favorability, and other key metrics. Continue Reading
Podcast technology company ART19 sent out a notice today describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. the purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise targeting. Continue Reading
Panoply Media has entered a partnership with audio analytics company Veritonic to examine the impact of podcast advertisements across listener demographics and ad verticals. This is Veritonic’s first partnership with a podcast-exclusive platform, and the deal will take advantage of its machine listening technology. Continue Reading