Audio research and analytics platform Veritonic is well known for its knowledge and solutions in audio, notably in podcasting. Today we learn more of the company’s capabilities in analyzing and optimizing video podcasts.
“As platforms like YouTube emerge as the dominant destination for podcast consumption, Veritonic’s innovative solutions help creators, brands, and advertisers unlock deeper insights into how their audio content resonates within the video podcast environment.” –Veritonic Press Release (HERE)
The company notes that video is becoming the most popular podcast listening platform in the U.S., as many research studies confirm. Veritonic offers this metric: 84% of younger listeners — particularly Gen Z — reporting a preference for video podcasts.
“The way people consume podcasts has changed fundamentally,” — Scott Simonelli, CEO and Founder, Veritonic
Veritonic says its platform offers advanced audio analytics that can be applied to video podcasts, providing a comprehensive view of how audio performance influences listener engagement and sentiment when paired with video. Measurement assessments include tone, emotional resonance, and content effectiveness — unique dynamics, the company says, which creators and advertisers should optimize.
The following features define Veritonic’s announcement:
- Cross-Platform Analysis: Gain insights into the audio performance of video podcasts across platforms & channels
- Audio-Visual Synergy: Understand how the combination of video and audio effects listener engagement, retention, and sentiment
- Second-by-Second Engagement Metrics: Second-by-second engagement measures the emotional impact of podcast audio down to each word in the script, helping creators fine-tune content to elicit the desired response from their audience
- Brand and Ad Effectiveness: Assess how audio-driven brand messages and advertisements perform in video podcast environments
“The surge in popularity of video podcasts is reshaping the industry,” said Korri Kolesa, Chief Operating Officer at Veritonic. “With video now playing such an integral role, it’s crucial for creators and brands to understand the nuances of their audio content. Veritonic provides the tools to not only measure audio impact, but to optimize it in the context of video podcasts. This ensures that both content creators and advertisers can make data-driven decisions that enhance viewer engagement and brand awareness.”
