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Midroll Media survey finds 60% of listeners made purchases from podcast ads

Midroll Media, now a podcast network under E.W. Scripps’ Stitcher brand, has released its podcast listener demographics report for 2018. The company had 205 show hosts ask their audiences to participate in the survey, and this latest iteration included feedback from more than 151,000 listeners between February 2 and October 4, 2017. Continue Reading

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IAB Podcast Upfront Roundup: Bulletins from the industry event in NYC

The IAB Podcast Upfront, held yesterday in New York City, included presentations and new developments from many leading audio and podcasting companies. In addition to the talks, several operations used the event to help promote their latest ventures and data. Here’s a round-up of the press releases issued at the industry gathering. Continue Reading

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RAIN Webinar presented by Midroll Media: The Power of Podcasts for National Brands

As podcasting continues to grow in audience and revenue, Midroll Media, a leading force in content and advertising will present a free webinar in collaboration with RAIN News. A panel presentation followed by Q&A with the online audience will examine the marketing opportunity of podcasts for national brands. Continue Reading

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Midroll Media: $10-million operating revenue in Q2; comments from earnings call

Scripps-owned podcast content and advertising company Midroll Media booked $9.97-million in operating revenue in the second quarter, according to the SEC-filed 10-Q for E.W. Scripps. The roughly $10-million revenue represents a substantial gain of 35% over last year’s Q2 revenue for Midroll. Company executive comments from the earnings call. Continue Reading

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Scripps reshapes for the 21st century: cutbacks coming; radio laid off too

The venerable E.W. Scripps Company, a multimedia national player in newspapers, radio, television, and digital media, has announced a tectonic and identity-changing restructure plan. As with many corporate reinventions, headcount will be reduced over 12-18 months, costs will be lowered, technology will be centralized, resources will be optimized across divisions. And radio will be ditched entirely. Continue Reading