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Podtrac makes statement of IAB podcast measurement standard compliance

As podcast publishers, hosting companies, and advertising sellers circle around audience measurement standards, the IAB 2.0 Podcast Measurement Technical Guidelines represents a hot topic. some podcast entities comply now with those guidelines, others have a compliance schedule. Podtrac, which offers… Continue Reading

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Podtrac releases December 2017 rankings for publishers and podcasts

Podtrac has published its podcast ranking charts for December 2017. Measured listening rose 93% year-on-year for the period, although December did see a slight drop of 7% in total global unique streams and downloads from November. Each of the publishers also posted dips in their audiences for December over November, a common trend in end-of-year listening. Continue Reading