Podcast downloads show gains (Podtrac) and RAIN Remix of January Top Publishers ranker

Podtrac’s Top Podcast Publishers monthly ranker for January tells a growth story. We learn that the U.S. monthly audience increased for 15 of the top 20 publishers. Also, average monthly audience was up month-over-month and 16% over January 2022.  Click through for the results and the RAIN remix, which re-sorts the top publishers by average listeners and downloads per show. Continue Reading

Podcast downloads show gains (Podtrac) and RAIN Remix of May Top Publishers ranker

In Podtrac’s Top Podcast Publishers monthly ranker for May we learn that the metrics for download growth were on a slight upswing (1%) month-over-month, and a sharper growth of 32% year-over-year. (Podtrac measures its clients.) Click through for the results and the RAIN remix, which re-sorts the top publishers by average listeners and downloads per show. Continue Reading

YouTube leads other platforms for podcasts that “simulcast” on YouTube

In an interesting piece of research from Podtrac, YouTube had a larger share of podcast plays for shows that distribute full video episodes on YouTube. The results add dimension to the growing idea that putting a podcast on YouTube is a good idea for discoverability. Podtrac’s work points to YouTube as a potential leader in audience reach.  Continue Reading

Downloads up, audience mixed (Podtrac) and RAIN Remix of December Top Publishers ranker

In the December Top Podcast Publishers list from Podtrac, U.S. Unique Monthly Audience increased for 4 of the Top 20 publishers in December over November. Total Global Downloads for the Top 20 were up 9% month-over-month and up 19% year-over-year. Click through for the entire list, plus RAIN’s remix which sorts top publishers by average audience size and downloads per show. Continue Reading