In the July edition of Podtrac’s Podcast Industry Ranking Highlights, a ranking of podcast publishers, we see 21 podcast companies ranked by audience size and number of streams. The RAIN Remix puts those numbers against each publisher’s number of active shows … for an interesting and sometimes startling new perspective. Click it. Continue Reading
Podtrac’s monthly Industry Ranking now lists 22 podcast publishers, ranking them by audience size. (Eligible podcast publishers are Podtrac clients.) The ranking also includes streams/downloads, which can also be characterized as plays. We present Podtrac’s original ranker graphic and the RAIN Remix, which ranks Podtrac data on a per-show basis. Continue Reading
In today’s release of Podtrac’s monthly Top Publishers & Networks ranker, we observe that Acast owns the #1 ranking among the seven included networks. Only Podtrac clients are included. Interestingly, very few of the nearly 500 shows in the included chart have YouTube versions. Click for details, a graph, and a very interesting twist. Continue Reading
Podtrac has issued a new monthly (presumably) ranker of global streams/downloads, and views. The streams/downloads portion is a measure of RSS activity, and the viewing numbers come from YouTube. Six networks are represented in this work (Podtrac clients). In the RAIN Remix, we reveal the metrics on a per-show basis. It makes all the difference for one of the networks. Continue Reading
Podtrac has released its annual Top 25 New Podcasts. We compare the 2023 edition with Podtrac’s Top 20 Podcasts for October. One of the values in the New Podcasts list is discovery. These are shows that have succeeded in building and retaining audience, but are largely unknown in the broad market. Continue Reading
In the Top Podcast Publishers ranking in September from Podtrac, we are told that podcast downloads and play decreased in September. Meanwhile iHeartPodcasts, Wondery, and NPR repeated month-over-month to take the top three spots based on the ranker’s native sorting. But things get shaken up in the RAIN Remix, which resorts the Podtrac data to show audience and downloads per active show. Click for details and graphics. Continue Reading
In the “Nothing succeeds like success” category, we observe that only five non-repeating shows are placed in Podtrac’s Top 20 Podcasts ranking list for September 2023, compared to the same ranker from September 2021. But that’s more than last month’s comparison. Click for the comparison graphic, and the original ranker. Continue Reading
In the “Nothing succeeds like success” category, we observe that only four non-repeating shows are placed in Podtrac’s Top 20 Podcasts ranking list for August 202, compared to the same ranker from August 2021. Click for the comparison graphic, and the original ranker. Continue Reading
In the Top Podcast Publishers ranking in August from Podtrac, leading networks iHeartPodcasts, Wondery, and NPR take the top three spots based on the ranker’s native sorting. But things get shaken up in the RAIN Remix, which resorts the Podtrac data to show audience and downloads per active show. Click for details and graphics. Continue Reading
In the Top Podcast Publishers ranking in July from Podtrac, we are told that the unique monthly audience (UMA) increased for two of the top 20 publishers, month-over-month. Meanwhile the average monthly audience for the entire cohort was down by nine percent. Leading networks iHeartPodcasts, Wondery, and NPR take the top three spots based on the ranker’s native sorting. But things get shaken up in the RAIN Remix, which resorts the Podtrac data to show audience and downloads per active show. Click for details and graphics. Continue Reading
iHeartPodcasts, Wondery, and NPR were the top 1, 2, and 3 podcast publishers in March, according to the Podtrac Top Publishers ranker. This monthly accounting tracks Podtrac measurement clients only. Click through for the entire report, plus the RAIN Remix which re-sorts the data for an average per-show view. Continue Reading
Podtrac’s Top Podcast Publishers monthly ranker for January tells a growth story. We learn that the U.S. monthly audience increased for 15 of the top 20 publishers. Also, average monthly audience was up month-over-month and 16% over January 2022. Click through for the results and the RAIN remix, which re-sorts the top publishers by average listeners and downloads per show. Continue Reading