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Podtrac coronavirus tracking: New high for downloads; upward spike for comedy

Podtrac sent us the latest weekly update of U.S. podcast listening, both in downloads and audience, amid the COVID-19 pandemic. (You can see everything HERE.) Podtrac also informed us that this is the last installment of its weekly COVID-19 tracking. “Things are getting back to normal on a weekly basis,” CEO Mark McCrery told RAIN. Continue Reading

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Podtrac coronavirus tracking: Continuing recovery of reach and downloads

Podtrac sent us the latest weekly update of U.S. podcast listening, both in downloads and audience, amid the COVID-19 pandemic. (You can see everything HERE.) Its latest data is for the week of May 11 – May 17. The happy news for the podcast industry is that with this week’s metrics, Podtrac’s view of the industry shows steady recovery from a Covid-19 low point in the week ending April 13. Continue Reading

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Podtrac releases Podcast Category Rankings

Podtrac has released an extension of its monthly podcast rankers which are promoted in RAIN and elsewhere. The new product is Podcast Category Rankings, and breaks out metrics by topical categories such as News Comedy, True Crime, and all the 19 Apple Podcasts show categories. As such, the Category Rankings aspire to detail the podcast topography more exactly than the uncategorized Podtrac monthly rankers which list audience and downloads across all categories. Continue Reading

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Podtrac March podcast ranker topped by news, as familiar shows continue to lead on coronavirus coverage

Podtrac released its show ranker for March 2020. The podcast list continues to show a bent towards news and current events. The only new addition for the month was Coronavirus: Fact vs Fiction from CNN, which landed at No. 13. The appearance of only one new program in Podtrac’s assessment implies that, at least in the upper echelon, there has not been much or any movement away from favorite shows during this time of crisis. Continue Reading