Podtrac introduces verified measurement with November publisher ranking

Podtrac has released its list of the top ten podcast publishers for November 2018. This iteration of the monthly update includes a new feature from the analytics company. Podtrac introduced a Verified Measurement Service, which allows publishers to work closely with Podtrac for even better confidence in their audience data. Continue Reading


IAB Podcast Upfront Roundup: Bulletins from the industry event in NYC

The IAB Podcast Upfront, held yesterday in New York City, included presentations and new developments from many leading audio and podcasting companies. In addition to the talks, several operations used the event to help promote their latest ventures and data. Here’s a round-up of the press releases issued at the industry gathering. Continue Reading