Podtrac releases top new podcasts for 2023; no matches with top October podcasts

Podtrac has released its annual Top 25 New Podcasts. We compare the 2023 edition with Podtrac’s Top 20 Podcasts for October. The methodology for each list is the same; they are Podtrac measured properties.

There are no matches between the two lists. While the exercise is enjoyable, the outcome is not surprising; the bar for being a hit in the new podcast group is much lower than being a top-20 podcast throughout the entire field.

One of the values in the New Podcasts list is discovery; these are shows that have succeeded in building and retaining audience, but are largely unknown in the broad market.

Following are the top 25; the original list if HERE. Visiting the list is recommended as an easy way to sample the shows.

#1 – Scamanda – Lionsgate Sound 

#2 – The Retrievals – Serial Productions

#3 The Coldest Case in Laramie – Serial Productions

#4 – The Girl in the Blue Mustang – NBC News

#5 Wiser Than Me with Julia Louis-Dreyfus – Lemonada

#6 – Murder in Apartment 12 – NBC News

#7 – The Girlfriends – iHeart Podcasts

#8 – HBO’s The Last of Us Podcast – HBO

#9 – Rachel Maddow Presents: Déjà News – NBC News

#10 – Exposed: Cover-Up at Columbia University – Wondery

#11 – The King Road Killings: An Idaho Murder Mystery – The Walt Disney Company

#12 Letters from Sing Sing – NBC News

#13 – Stolen Hearts – Wondery

#14 – High Strange – Tenderfoot TV

#15 – The Kids of Rutherford County – Serial Productions

#16 – Sword and Scale Nightmares – Sword and Scale

#17 – MrBallen’s Medical Mysteries – Wondery

#18 – Strike Force Five – Strike Force Five

#19 – Blind Plea – Lemonada Media

#20 – Dear Alana, – Tenderfoot TV

#21 – Frozen Head – Wondery

#22 – The Deck Investigates – Audiochuck

#23 – Spellcaster: The Fall of Sam Bankman-Fried – Wondery

#24 – Morrison Mysteries – NBC News

#25 – Unrestorable – iHeart Podcasts

To qualify for the 2023 list, each podcast must have released its first episode between December 1 2022 and October 1 2023. The ranking is based on average downloads per episode during the entire launch window.


Brad Hill