Podtrac Top Publishers ranking shows monthly drop, yearly gain

Podtrac released its monthly Top Podcast Publishers ranking for november. The company noted that global unique streams and downloads decreased for the Top 10 publishers by 10% from October and increased by 40% over November 2019. This makes sense, as the long Thanksgiving weekend might disrupt podcast listening routines, while the overall category growth over a year made November a growth story over that longer time frame. In the numbers: A large catalog disparity, in which iHeartRadio operates ten times as many podcasts as NPR does, illustrates different strategies of two powerhouse podcast networks. Continue Reading


Nearly unchanging Podtrac top podcasts list illustrates why non-top podcasters want better discovery

Nothing succeeds like success, the saying goes, and podcasting is illustrating that maxim as much as any media category. Podtrac released its monthly Top Podcasts ranker (U.S. listening) for September. As with other recurring podcast rankers, this update shows stability in the 20-show cohort. Two shows which weren’t present in the previous month crept into the September list: How I Built This (#19) and TED Radio Hour (#20). In the top ten, only three shows shifted position, each by just one spot up or down. Click through for the whole list. Continue Reading


New from Podtrac: Podcasting rebounds, and Apple grows distribution lead … sort of

In a blast of information preceding its appearance Friday at the IAB Podcast Upfront 2020, Podtrac/Authentic sent us a ream of data and new show deals. CEO Mark McCrery is scheduled to speak at the IAB Podcast Upfront on Friday. Podtrac data indicate that podcast lilsteneing has rebounded from Covid, and that Spotify is chasing Apple hard in audience reach for podcasting. Apple still easily wins in number of downloads. Click through for much more details. Continue Reading


Podtrac weekly update: Listening +52% in a year — News, Business, True Crime big gainers

Podtrac released a Weekly Podcast Data report, showing year-over-year and week-over-week charts of weekly download data. The reporting period is August 31 to September 6. The week-over-week download report for all podcast categories is minus 4%. But looking at a year-over-year view, from 9/2/2019 to 9/6/2020, shows a 52% rise in downloads. Click through for charts and more details. Continue Reading


NPR top publisher, “The Daily” top podcast in Podtrac August rankers

In a new release schedule, Podtrac is distributing the Top Podcasts and Top Podcast Publishers rankers simultaneously today. In the Top Podcasts list, we see a general month-over-month stability. Among top podcast publishers, NPR and iHeartRadio continued their 1/2 dance with NPR taking the #1 slot this month by a sliver. Tap through for complete details. Continue Reading


Podtrac Top Podcast Publishers (June), plus RAIN remix

Podtrac has released the June edition of the measurement company’s Top Podcast Publishers ranker. Many publications make noise about NPR reclaiming the #1 spot from iHeartRadio (and we hereby note it dutifully), but these two podcast powerhouses are separated by a small fraction of the key metric, US Unique Monthly Audience, and they flip back and forth. Click through for the chart, and RAIN’s remix based on per-show averages. Continue Reading


Podtrac coronavirus tracking: New high for downloads; upward spike for comedy

Podtrac sent us the latest weekly update of U.S. podcast listening, both in downloads and audience, amid the COVID-19 pandemic. (You can see everything HERE.) Podtrac also informed us that this is the last installment of its weekly COVID-19 tracking. “Things are getting back to normal on a weekly basis,” CEO Mark McCrery told RAIN. Continue Reading