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ART19/Veritonic study targets (and hypertargets) podcast audiences

Podcast technology company ART19 sent out a notice today describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. the purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise targeting.  Continue Reading

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ART19 teams with Veritone for AI to improve ad targeting tools

ART19 has entered a partnership with Veritone, an artificial intelligence company with a specialty in audio. The audio company will leverage Veritone’s aiWARE operating system in its targeted ad sales platform. ART19 will use the AI tech to run cognitive analysis and topical extraction on participating publisher podcasts. Continue Reading

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ART19 announces growth of its targeted podcast marketplace, now 200 shows

ART19, the hosting, distribution, ad-serving, and audience measurement podcast company, is announcing today that its targeted podcast marketplace includes over 200 ongoing shows. This announcement is a follow-on from the company’s well publicized recruitment of Lex Friedman and Korri Kolesa from Sticher/Midroll in April. Continue Reading