ART19 and Veritonic teamed up for another dive into the effectiveness of podcast advertising. Their latest case study is for pharmaceutical brand Bayer and used ART19’s SmartAudiences technology for targeting. The assessment found that Bayer’s listener-targeted podcast ads drove intent to purchase, favorability, and other key metrics. Continue Reading
Podcast technology company ART19 sent out a notice today describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. the purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise targeting. Continue Reading
Podcasting tech and advertising company ART19 is announcing a partner deal with online video specialist Brat. Brat is a Gen Z network and YouTube producer whose best known shows are Chicken Girls and Zoe Valentine. Continue Reading
ART19 has entered a partnership with Veritone, an artificial intelligence company with a specialty in audio. The audio company will leverage Veritone’s aiWARE operating system in its targeted ad sales platform. ART19 will use the AI tech to run cognitive analysis and topical extraction on participating publisher podcasts. Continue Reading
ART19, the hosting, distribution, ad-serving, and audience measurement podcast company, is announcing today that its targeted podcast marketplace includes over 200 ongoing shows. This announcement is a follow-on from the company’s well publicized recruitment of Lex Friedman and Korri Kolesa from Sticher/Midroll in April. Continue Reading
ART19 has announced its completion of the Interactive Advertising Bureau certification for podcast measurement compliance with the IAB’s audience measurement standards. Continue Reading
In a startling revision of the podcasting executive lineup, Lex Friedman and Korri Kolesa have departed sales company Midroll Media and start today in new roles at podcast technology company ART19. We spoke with Sean Carr, ART19 CEO. Continue Reading
Tribune Media and ART19 have entered a partnership to launch a new audio network. The Tribune Audio Network marks a move into podcasts for the multimedia firm, which has holdings in television and digital properties. Continue Reading
Podcast company ART19 announced that New York Media has joined its client roster. The publisher will work with ART19 for hosting and monetization in its podcast lineup, including its back catalog. Continue Reading
ART19 has closed a Series A financing round of $7.5 million. Bertelsmann Digital Media Investments and DCM Ventures led the round, with United Talent Agency, Gallo Digital, Zach Coelius, and Array Ventures also included as investors. The podcast technology company is now predicting 300% revenue growth in 2017. Continue Reading
Podcast technology platform ART19 notified us today that reVolver, the Spanish-speaking podcast company, has moved its entire catalog of 46 podcasts to ART19. Listener measurement and ad insertion capability drove reVolver’s decision. Continue Reading
When AudioHQ announced the release of its original Bronzeville podcast series, one of the forces intersecting in that project was ART19, the podcast tech company which hosts the series. Now, we learn that AudioHQ and ART19 have cemented that relationship, and Sean Carr’s ART19 will be the hosting platform for other AudioHQ productions. Continue Reading