ART has announced an expansion of its monetization and advertising intelligence capabilities by adding support for the VAST standard, and broadening its partnerships. VAST was originally a video ad delivery standard, but is now merged with DAAST, the audio counterpart. Continue Reading
Podcast platform ART19 is synchronizing with its IAB Podcast Upfront appearance to announce ART19 Media, a new content creation and direct sales division. This expansion is based on the company’s well established enterprise hosting and technology firm. Coordinated with the launch is Misfit Toys, the company’s new comedy co-op, is being curated by comedian Jimmy Pardo and his longtime co-host and collaborator Matt Belknap. Continue Reading
ART19 sent us a note that the company has tightened its grip on South Korea podcasting, now providing hosting, distribution, and exclusive ad-repping to all major broadcasters. This follows a December announcement in which ART19 established a dominant footprint in S. Korea, and opened a business unit called ART19 Korea. Continue Reading
Podcast technology company ART19 is announcing a new platform layer which, in Founder/CEO Sean Carr’s words, seeks to “push audio ad tech to catch up to other industries.” It is a tools which assesses available podcast advertising inventory, and accurately predicts campaign results. Continue Reading
ART19 and Veritonic teamed up for another dive into the effectiveness of podcast advertising. Their latest case study is for pharmaceutical brand Bayer and used ART19’s SmartAudiences technology for targeting. The assessment found that Bayer’s listener-targeted podcast ads drove intent to purchase, favorability, and other key metrics. Continue Reading
Podcast technology company ART19 sent out a notice today describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. the purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise targeting. Continue Reading
Podcasting tech and advertising company ART19 is announcing a partner deal with online video specialist Brat. Brat is a Gen Z network and YouTube producer whose best known shows are Chicken Girls and Zoe Valentine. Continue Reading
ART19 has entered a partnership with Veritone, an artificial intelligence company with a specialty in audio. The audio company will leverage Veritone’s aiWARE operating system in its targeted ad sales platform. ART19 will use the AI tech to run cognitive analysis and topical extraction on participating publisher podcasts. Continue Reading
ART19, the hosting, distribution, ad-serving, and audience measurement podcast company, is announcing today that its targeted podcast marketplace includes over 200 ongoing shows. This announcement is a follow-on from the company’s well publicized recruitment of Lex Friedman and Korri Kolesa from Sticher/Midroll in April. Continue Reading
ART19 has announced its completion of the Interactive Advertising Bureau certification for podcast measurement compliance with the IAB’s audience measurement standards. Continue Reading
In a startling revision of the podcasting executive lineup, Lex Friedman and Korri Kolesa have departed sales company Midroll Media and start today in new roles at podcast technology company ART19. We spoke with Sean Carr, ART19 CEO. Continue Reading
Tribune Media and ART19 have entered a partnership to launch a new audio network. The Tribune Audio Network marks a move into podcasts for the multimedia firm, which has holdings in television and digital properties. Continue Reading