Podcast platform ART19 is synchronizing with its IAB Podcast Upfront appearance to announce ART19 Media, a new content creation and direct sales division. This expansion is based on the company’s well established enterprise hosting and technology firm.
The launch of ART19 Media marks another expansion for ART19. Following its rollout of a targeted advertising marketplace last year. ART19 Media will offer direct sales of show-specific and voiced advertising. By leveraging ART19 technology, the new division will offer publishers the full spectrum of ad demand in the podcasting space, as well as audio production services.
Coordinated with the launch is Misfit Toys, the company’s new comedy co-op, is being curated by comedian Jimmy Pardo and his longtime co-host and collaborator Matt Belknap. The catalogue at launch includes hit podcasts such as Pardo’s own Never Not Funny, Doug Benson’s Wide World of Dougs and Doug Loves Movies, No Fun from Jen Kirkman, Mike Schmidt’s The 40 Year Old Boy, and The Todd Glass Show. All shows will be exclusively sold by ART19 Media.
today’s release asserts that ART19 is building Misfit Toys to help other comedians grow their audiences as they focus on creating their shows, leaving the logistics and business side of the equation to ART19 Media.
ART19’s ad sales team will sell host-voiced ads for the podcasts in the comedy network and include those shows in the company’s targeted marketplace.