Triton Digital announced that its Tap Advertising Server has been integrated with the Operative.One ad management platform from Operative. This move will optimize and streamline the order management process for audio publishers. Continue Reading
Webcast listening in September was 8% higher than the year-ago period, as Spotify widened its upward trend advantage compared to Pandora. This according to Triton Digital’s Top-20 Ranker, a monthly report based on Triton’s Webcast Metrics streaming measurement technology. Continue Reading
Deezer and Triton Digital have entered into a deal for mobile programmatic audio advertising. Under the terms of the new partnership, audio buyers in 20 countries will be able to make real-time deals for Deezer’s digital audio inventory on Triton’s Yield-Op supply-side provider. Continue Reading
The acquisition of Triton Digital by E.W. Scripps has closed, the parent company announced this morning. First announced six weeks ago, the merger settles what has been an uneven path for Triton in 2018, as it adds an important piece to Scripps’ digital acquisition strategy. Continue Reading
Triton Digital announced that Mediacorp, the leading media company in Singapore, has signed on to use its services in digital audio and podcasting. Under the terms of the arrangement, Mediacorp will use Triton services for online audio delivery, ad insertion, and programmatic ad sales. It will also leverage Omny Studios’ podcasting expertise. Continue Reading
Spotify remained the leading webcast streamer in July, according to the just-released report from Triton Digital’s Webcast Metrics Ranker, a comparison of stream listening volume among Triton’s top 20 clients. Continue Reading
Triton Digital announced that it has signed Grant Broadcasters, an Australian media company, as a client for its services in the delivery, monetization, and measurement of online audio content. “We are thrilled to be working with the Triton team, and are confident that their sophisticated technology will enable us to further grow and evolve our digital audio strategy, and reach our revenue goals,” said Rohan Dwyer, Grant Broadcasters’ group general manager of digital. Continue Reading
E.W. Scripps announced this morning that it has acquired Triton Digital, the leading ratings service for streaming audio and a global infrastructure service for digital audio delivery. The acquisition carries a price tag of $150-million, cash. Continue Reading
Triton Digital has signed Planet Broadcasting, a major independent podcast network in Australia, as a client for its delivery and monetization services. Planet Broadcasting will take advantage of tools from both Triton and Omny Studio. Continue Reading
Triton Digital announced that it will be powering the digital audio and podcast strategy for Quebecor Media Group, an integrated communications company from Canada. Under the terms of their arrangement, Quebecor will be a client of Triton’s audio streaming network for delivering digital audio online and of the Tap Ad Server for dynamic insertion of targeted ads into audio content. Continue Reading
Edison Research and Triton Digital have released their Podcast Consumer Canada 2018 report, assessing the audio format’s audience and popularity among Canadian listeners. The analysis reveals familiar trends in terms of who is tuning into podcasts most and what their common behaviors are. Continue Reading
Positioning of the leaders remained the same in June stream listening, according to the just-released report from Triton Digital’s Webcast Metrics Ranker, a comparison of stream listening volume among Triton’s top 20 clients. The group as a whole lost 4% in overall listening compared to May. Continue Reading