Wondering about CPMs for programmatic podcast advertising? Triton Digital reports a range.

Two questions about digital audio programmatic advertising were addressed in Triton Digital’s presentation at the RAIN Podcast Business Summit yesterday: 1. Is programmatic advertising a “race to the bottom” in ad revenue? 2. What are actual CPM rates in podcasting? Triton SVP Stephanie Donovan answered both with a view of average CPM rates for podcast programmatic advertising. Continue Reading


Triton Digital streaming audio measurement certified by ACPM

Triton Digital is announcing that its measurement of French-language digital audio streams has been certified by the France-based Alliance for Press and Media Figures (ACPM) association, whose mission is to provide industry-standard measures to certify the audiences of any media that seeks to attract advertisers, including digital radio, websites, applications, podcasts.  Continue Reading


Pandora exits Triton ranker, shining light on streaming radio (Triton Digital Webcast Metrics)

Triton Digital’s Webcast Metrics monthly ranker of measured streaming entities turned a corner in the November data, at least for the time being. “Pandora reevaluates their third-party data partnerships as part of an ongoing process, and are not currently measured by Triton’s Webcast Metrics,” Triton informs RAIN. The sudden absence of Pandora’s supremacy in the chart, which RAIN has been caretaking since September 2009, creates room below for streaming radio to differentiate its groups. Click through for details, history, and charts. Continue Reading


iHeartMedia acquires Triton Digital from Scripps

Behemoth audio company iHeartMedia will buy leading digital audio technology provider Triton Digital from media juggernaut E.W.Scripps, exactly 28 months after Scripps acquired Triton. The deal further fortifies iHeart’s imposing array of audio production and monetization platforms across radio, streaming, and podcasting, while closing out Scripps’ short-lived deep dive into digital audio. History and perspective. Continue Reading


Jim Pattison Broadcast Group chooses Triton Digital for stream measurement and podcast management

Triton Digital is announcing today that Canada’s largest private, western-based broadcast group, The Jim Pattison Broadcast Group, has become a Triton client for management, measurement, and monetization of its AM/FM online streams. The Pattison Group operates 45 FM stations and three AMs, along with three conventional TV stations and 17 online new portals in 28 markets. In all that there is a growing portfolio of podcasts. Continue Reading


NPR leads Triton Digital U.S. Podcast Report with lots of episodes

NPR is the leading podcast network in both types of measurement used by Triton Digital in the company’s most recent U.S. Podcast Report. NPR also grabbed both #1 spots in the Top 100 Podcasts rankers, with a show that posted 840 episodes in the four-week measurement period. The top network lists are almost unchanged from the previous reporting period. Click through for details. Continue Reading


Triton Digital collects Jagran New Media as a client for podcast management and monetization

In the latest addition to Triton Digital’s globe-spanning clientele, Jagran New Media has turned over its podcast content to Triton’s advertising technology, and its Omny Studio unit, to distribute and monetize Jagran’s podcasts. Jagran New Media is the digital division of Jagran Prakashan Limited, India’s preeminent media and communications group, serving 80-million users. Continue Reading


Omny Studio introduces audit features for enterprise podcast management

Triton Digital, parent company of podcast hosting and technology platform Omny Studios, is announcing a suite of auditing features for enterprise clients. These tools enable companies to track organization staff who are creating and modifying objects in the company’s podcast assets. The objects include chapter markers, clips, playlists, and other items. Additionally, the audit log can be utilized to track network and organization activity, such as user settings, invites and permissions. Click through for a link to screenshots of the new tools. Continue Reading


Kast Media goes with Triton Digital for podcast management, money, and measurement

Kast Media, the #11 podcast publisher in Podtrac’s monthly Top 20 Podcast Publishers list for December, has loaded its podcast business into  Triton Digital’s delivery, measurement, and monetization products. Kast Media publishes 51 podcasts (according to Podtrac) across many categories. In December the group served over 28-million downloads and streams to an audience of nearly 5-million unique listeners. Continue Reading


Global Top-20 streaming +5% in October, and longterm U.S. streaming trend (Triton Digital Webcast Metrics

U.S. stream listening in September was steady as a month-over-month metric following August, according to Triton Digital’s Webcast Metrics Top 20 Ranker. While group leader Pandora dipped by about one percent, gains for iHeartRadio, RADIO.COM, and ESPN helped keep the overall ship on an even keel. Click through for RAIN’s long-term trend chart from 2009 to present. Continue Reading