What types of podcast listeners are which types of consumers? (Signal Hill / Triton Digital)

We’ve received an interesting slice of research from Signal Hill Insights, connecting types of podcast listeners to their preferences as general consumers. For example, “heavy listeners” are more more likely to eat fast food every eay than listeners who aren’t as deep into podcasting.  Continue Reading

CORRECTED: 97 of top 100 remain unchanged in Triton Digital Sept podcast ranker

CORRECTED: In a demonstration of stability (or staleness?) Triton Digital’s Podcast Ranker for August shows 97 of the same 100 podcasts as the July ranker.In our thinking two principles are at work: First, that people listen to what they already know, and second, that podcast discovery remains a commanding challenge for creators and producers. Click for deets. Continue Reading

Wondery sales and the CounterClock podcast notable in US Podcast Report (May, Triton Digital)

A quick glance at the interactive version of Triton Digital’s US Podcast Report for May (more exactly, May 1-28) shows two notables — in a mostly stable ranking one network (NPR) and one podcast (CounterClock) stand out. However, the top 100 podcasts remain identical (with minor position jumping) as the previous month. Click for details and links. Continue Reading

Triton Digital offers consolidated advertising across digital and broadcast segments

Audio adtech giant Triton Digital has announced that buyers can now streamline and consolidate their advertising across all audio segments — podcast, streaming, and broadcast. The broadcast piece is added by Triton’s workflow automation partner Basis Technologies, which expanded its integration to give brands and agencies programmatic guaranteed buying access to broadcast radio ads. Click through for details. Continue Reading