We’ve received an interesting slice of research from Signal Hill Insights, connecting types of podcast listeners to their preferences as general consumers. For example, “heavy listeners” are more more likely to eat fast food every eay than listeners who aren’t as deep into podcasting. Continue Reading
CORRECTED: In a demonstration of stability (or staleness?) Triton Digital’s Podcast Ranker for August shows 97 of the same 100 podcasts as the July ranker.In our thinking two principles are at work: First, that people listen to what they already know, and second, that podcast discovery remains a commanding challenge for creators and producers. Click for deets. Continue Reading
Triton Digital puts a focus on listening habits and top genres in its just-released Podcast Trends in Canada report for 2023. Click for highlights and infographics. Continue Reading
In an encouraging sign of variety, nine podcasts debuted on Triton Digital’s Australian Podcast Ranker in August. The most impressive jump into the list is Australian True Crime, a Bravecasting show on the Acast platform that enjoys 265,000 listeners and 1.1-million… Continue Reading
Triton Digital’s July Canada Podcast Ranker demonstrates exceptional stability, for better or worse, as not a single new podcast entered the 100-listing ranker from June. (However, five podcasts returned to the list after being knocked off it for some period.)… Continue Reading
Global technology and services company Triton Digital announces this morning that it now includes podcast consumption data from YouTube in the company’s IAB-compliant Podcast Metrics product. “YouTube’s influence on video podcasting is undeniably transformative,” said Triton’s head of podcasting Sharon Taylor. Continue Reading
Triton Digital announced its acquisition of Manadge, and advertising intelligence and revenue management platform. Manadge offers publishers management of sales inputs from all demand-side partners. Continue Reading
A quick glance at the interactive version of Triton Digital’s US Podcast Report for May (more exactly, May 1-28) shows two notables — in a mostly stable ranking one network (NPR) and one podcast (CounterClock) stand out. However, the top 100 podcasts remain identical (with minor position jumping) as the previous month. Click for details and links. Continue Reading
Audio adtech giant Triton Digital has announced that buyers can now streamline and consolidate their advertising across all audio segments — podcast, streaming, and broadcast. The broadcast piece is added by Triton’s workflow automation partner Basis Technologies, which expanded its integration to give brands and agencies programmatic guaranteed buying access to broadcast radio ads. Click through for details. Continue Reading
Triton Digital has announced that global advertising marketplace Audacia has chosen Triton to connect publishers and advertisers in the Asia Pacific (APAC) region. The partnership will give Audacia access to Triton’s exchange of audio publishers across all types of audio. Click for details and quotes.
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Only four newcomers cracked Triton Digital’s Podcast Report for March, , which ranks the top 100 podcasts by average weekly downloads. The top-10 cohort remained the same with some order shuffling. Click for lots of detail. Continue Reading
In Triton Digital’s newly released Canada Podcast Ranker for February, we see a mostly stable list from the previous month, with just four newcomers. The list ranks by downloads. Four new entrants made the list. Click through for more details, including biggest gainer (you might suspect what it is) and biggest ranking drop. (wait, wait for it). Continue Reading