Global audio tech and services company Triton Digital has partnered with broadcast software provider RCS for programmatic advertising on over-the-air radio. This linkage enables broadcasters to make their over-the-air ad inventory available through the same workflows advertisers already use to buy streaming audio and podcast inventory. Continue Reading
Triton Digital says that the audio business lags in the programmatic arena; the company calls it “a blind spot.” The Sounder AI platform is a remedy with which Triton promises greater precision and a cleaner path to scale for audio budgets. The Trade Desk is involved. Continue Reading
Audience measurement leader Nielsen has proclaimed a new collaboration with Triton Digital to inject audience behavior metrics into Nielsen’s advertiser planning tool. Triton brings the measurement, and Nielsen reps Triton to its vast notebook of advertisers and agencies. Continue Reading
Triton Digital-owned Omny Studio announces that it has equipped its podcast creation platform with video podcasting. Along with the basic capacity to produce video podcasts, the update includes analytics and monetization for them. Continue Reading
Triton Digital has released a new generation of its venerable U.S. Podcast Ranker. It’s a breakthrough edition of this monthly data stalwart, introducing a new data source called Demos+, a feature created in collaboration with Signal Hill Insights. Demos+ brings a survey element into the Ranker, which traditionally has been a pure data report. Continue Reading
Triton Digital released a dramatically upgraded and enhanced edition of its US Podcast Ranker. In this ranker, and presumably future ones, Triton lists three new audience intelligence features — it’s the first edition of an enhanced ranker. Click for details and linkage. Continue Reading
Veteran podcast executive Sharon Taylor has been appointed Chief Revenue Officer at audio technology and service provider Triton Digital, where she will report to CEO John Rosso. Australia native Taylor spent three and a half years at enterprise podcast tech and hosting company Omny Studio, where she served as Head of Operations, then CEO from 2016 to 2019. Triton, which is itself a subsidiary of iHeartMedia, acquired Omny Studio in 2019. Continue Reading
Triton Digital released the October edition of its US Podcast Ranker, listing the top 150 shows. The default sorting of this list is by weekly average downloads, and that is the metric we use here. Click for month-over-month and year-over year for the top shows. Continue Reading
— Independence (Airborne)
— Blip No More (Triton Digital)
— Bridging A Divide (AdWeek)
— All About Earning (Steve Pratt) Continue Reading
— The Day (International Podcast Day)
— Streamlining With AIRatings Excitement (Triton Digital / Sounder
— Welcoming (Libsyn) Continue Reading