Daryl Battaglia is SVP, Market Development & Strategy, at Triton Digital. This lunch conversation is all about podcast measurement, arguably the most important topic on the business side of podcasting. Daryl discusses current trends and a new audience measurement product soon to be released by Triton. Continue Reading
Triton Digital has added a new component to its sprawling reportage of podcast downloads and podcast network success in major markets around the world, launching the Canada Podcast Report. Total downloads of all shows by participating publishers in the month of March is 13.8M. Click for more details. Continue Reading
Ivone Schramm is the Market Operations Manager at Triton Digital, overseeing Triton’s programmatic marketplace for podcasting and streaming audio. She explains how it works, how it is priced, and trends around the world.
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Triton Digital has released the February edition of its U.S. Podcast Report, and we see Stitcher in the #1 slot as with the previous report. Audacy (#2) and NPR (#3) switch position from the previous month. The placements are based on average weekly downloads. Click for some context on this. Continue Reading
A leadership change in iHeartMedia-owned ad tech company Triton Digital has co-founder Neal Schore stepping aside, and John Rosso stepping up as President and CEO. Rosso was previously President of Market Development. Continue Reading
We don’t often receive news from Bulgaria, and today we learn that the country’s largest radio group, Fresh Media Bulgaria, has signed Triton Digital to leverage Triton’s streaming tech stack, services, and network. The imperatives are to increase ad revenue, build audience, and streamline day-to-day operations on the streaming side. Continue Reading
Ad-tech company Triton Digital, which has long operated across audio categories in its measurement and marketplace platforms, is now tying it all together in a unified global audio exchange that aggregates audiences across broadcast, podcasting, and streaming. It’s called the Triton Audio Marketplace, with a planned launch in early 2022. Click for many details. Continue Reading
Triton Digital has released the August edition of the Australian Podcast Ranker. We observe that it is reformatted from previous reports, and now delivers audience and download numbers for top 100 podcasts — a terrific bounty of information that helps quantify the Aussie podcast market. Continue Reading
Triton Digital has signed the L.A.-based comedy podcast network Headgum for management, distribution, promotion, and measurement. Headgum’s network reach encompasses 50 shows, 14 of which are original owned-and-operated productions. Continue Reading
Podcast hosting platform Omny Studio, a unit of iHeartMedia’s Triton Digital subsidiary, has introduced an interesting tool for its network clients which host multiple shows. Called Shared Listeners, the new feature allows publishers to determine how many listeners are unique to a particular show and/or shared across other programs in their network. It adds up to better promo decisions. Click for details and a screenshot. Continue Reading
Triton Digital has released its Australian Podcast Ranker for July. “Hamish & Andy” is in the top spot — a weekly podcast. Australian media group ARN is the top publisher for July. Click for details. Continue Reading
Triton Digital has released its consolidated Streaming Rankers for June, covering the U.S., LATAM (Latin America), EMEA (Europe, Middle East, Africa), and the Global report. Click for details and the download link. Continue Reading