Triton Digital notifies us that Nova Entertainment, branded as Australia’s leading audio entertainment business, has chosen to apply Triton’s Sounder subsidiary across Nova’s entire audio portfolio. Nova counts nearly 6.3 million listeners.
Sounder — a which Triton acquired in June (RAIN coverage HERE) — is a podcast creation, management, and monetization platform. Sounder offers three key AI-driven enefits:
- Contextual targeting and advertiser alignment with relevant content
- Brand placement and suitability solutions
- Promotional tools vianatural language technology
Triton emphasizes its growing presence in the Australian market. The company launched its Demos+ audience segmenting tech in Australia last year. And regular readers know about Triton’s Australian Podcast Ranker.
“Our partnership with NOVA Entertainment exemplifies our commitment to providing publisher-led end-to-end solutions that drive innovation in the audio industry,” said Richard Palmer, VP of Market Development and Strategy for APAC at Triton Digital. “By combining Triton’s technology with NOVA’s market leadership, we’re creating an ecosystem where publishers have full control over their advertising chain, from contextual targeting to brand safety and beyond.”
“Integrating the Sounder solution into our offering is further demonstration of how we’re building class-leading commercial products for our customers,” said Tim Armstrong, Director of Digital Capability and Data at NOVA Entertainment. “This technology not only allows us to offer unparalleled targeting and brand safety to our advertisers but also enhances our ability to promote and monetize our diverse audio content effectively. It’s a game-changer that puts the power back in the hands of creators and publishers.”
