Ad-tech company Triton Digital, which has long operated across audio categories in its measurement and marketplace platforms, is now tying it all together in a unified global audio exchange that aggregates audiences across broadcast, podcasting, and streaming. It’s called the Triton Audio Marketplace, with a planned launch in early 2022. Click for many details. Continue Reading
Triton Digital has released the August edition of the Australian Podcast Ranker. We observe that it is reformatted from previous reports, and now delivers audience and download numbers for top 100 podcasts — a terrific bounty of information that helps quantify the Aussie podcast market. Continue Reading
Triton Digital has signed the L.A.-based comedy podcast network Headgum for management, distribution, promotion, and measurement. Headgum’s network reach encompasses 50 shows, 14 of which are original owned-and-operated productions. Continue Reading
Podcast hosting platform Omny Studio, a unit of iHeartMedia’s Triton Digital subsidiary, has introduced an interesting tool for its network clients which host multiple shows. Called Shared Listeners, the new feature allows publishers to determine how many listeners are unique to a particular show and/or shared across other programs in their network. It adds up to better promo decisions. Click for details and a screenshot. Continue Reading
Triton Digital has released its Australian Podcast Ranker for July. “Hamish & Andy” is in the top spot — a weekly podcast. Australian media group ARN is the top publisher for July. Click for details. Continue Reading
Triton Digital has released its consolidated Streaming Rankers for June, covering the U.S., LATAM (Latin America), EMEA (Europe, Middle East, Africa), and the Global report. Click for details and the download link. Continue Reading
Podcast Radio, the DAB+ all-podcast radio station in the UK, has hooked up with Triton Digital’s ad-tech suite for the delivery, monetization, and measurement of its online streams. Continue Reading
The periodic podcast reports from leading technology and metrics companies create a drumbeat that sounds nearly identical month after month. Changes in ranking order are rare in the top 10 or 20 measurement slots, no matter what the metric. The latest from Triton Digital shows a shift in the #1 spot, but the margin is paper-thin. Continue Reading
PayTunes is the first audio-only ad aggregation DSP in India, starting in 2016. The company has integrated with Triton Digital’s audio programmatic marketplace, Triton has announced. Continue Reading
Edison Research and Triton Digital presented The Infinite Dial Canada 2021 yesterday, revealing listening trends up north, and frequently comparing them to the same questions asked in the flagship Infinite Dial research conducted in the U.S. Click through for highlights and graphics. Continue Reading
According to the new Techsurvey 2021 from Jacobs Media 29% of P1 radio users listen to podcasts weekly or daily. That nearly matches the U.S. national number measured by Edison Research and Triton Digital. Are the radio-associated podcast listeners taking that time away from AM/FM listening? Continue Reading
Montreal-based global media/entertainment company Stingray has chosen Triton Digital’s Omny Studio unit to create, publish, and promote Stingray podcasts. Stingray is a giant music, media, and technology firm with offices around the world. Continue Reading