Triton Digital partners with ID5 for privacy-first audience data

Global audio tech firm Triton Digital has partnered with digital advertising identity provider ID5. ID5 will add its audience data to Triton’s Audio Marketplace. The deal promised to enrich Triton’s audience reach with detailed listener profiles. 

Triton asserts that its Audio Marketplace is monumental, capable of providing billions of audio ad impressions, flexibly allowing marketers to buy all forms of audio inventory. Adding ID5 to the equation will allow Triton to offer its clients more meaningful connections, and reach more audiences. 

The announcement brings a Triton client to endorse the deal. “At ARN, our partnership with Triton Digital and ID5 signifies a pivotal moment in audio advertising. This collaboration enhances our targeting precision and compliance with privacy regulations, allowing us to create richer listener profiles,” said Fayad Tohme, Chief Digital and Technology Officer at ARN (Australian Radio Network).

“Audio is an appealing new channel that lacks a unique identifier to effectively monetize publishers’ audiences. By leveraging the power of identity, ID5 and Triton are maturing this channel and effectively enabling media owners to maximize revenue opportunities,” said Catilin Borgmann, ID5’s Chief Commercial Officer.

“ID5’s ID technology is transforming how the advertising world operates through the creation of listener profiles and its privacy-first approach,” said Benjamin Masse, Chief Product Officer at Triton Digital. “Providing access to these listener profiles, supported by rich data, will enhance the value of the inventory available in the Triton Digital Audio Marketplace. We are encouraged by the promising results we have witnessed so far and are excited to be partnering with ID5 to bring this technology to more advertisers.”

Brad Hill