RAIN Notes: Wednesday, April 24
— Basic Education (Ad Results Media)
— Lots Of Win (The Webbys)
— La Mejor (Triton Digital)
Ad Results Media
Podcast “Super Listeners” soak up 11.2 hours/week, via YouTube & Spotify more than Apple
Super Listeners 2021, a consumer research study by Edison Research with support from Houston-based Ad Results Media, was released in a webinar yesterday co-hosted by Edison SVP Tom Webster and Ad Results Media CEO Marshall Williams. Fascinating results ensued. Click through for details, graphics, and a download link. Continue Reading
Ad Results Media executive hiring spree: Five new VPs and Directors
Audio advertising company Ad Results Media (ARM) has made a significant executive hiring push, with three new VPs and two Directors. Click for details. Continue Reading
Nielsen signs three agencies to its Podcast Buying Power Service
Nielsen has sent around a notice of “a trio of agencies” that have subscribed to the Nielsen Podcast Buying Power Service. They are Active International, Ad Results Media, and Oxford Road. Nielsen’s service offers insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. The extensive Scarborough category database is leveraged in the service. Continue Reading
As podcasts run more ads, listener attidues remain mostly favorable (Edison Research)
In a new study from Edison Research, supported by content and sales network PodcastOne, and digital ad ad rep firm Ad Results Media, podcast “Super Listeners” were queried about their feelings about, and responses to, podcast advertising. The results are mostly favorable, with year-over-year rises in key favorability answers compared to a year-ago survey. Click through for details. Continue Reading
“On the Mic” podcast starts 3-episode feature about women in podcasting
On the Mic, the industry podcast from ad representation company Ad Results Media (the full name is On the Mic with Ad Results Media) is producing a three-episode miniseries about women in podcasting. It starts with Episode 18 in the feed, which features an interview with LadyGang, which is one of the most popular podcasts for women, with 90 million downloads since it’s launch in 2015. Click through to hear the series trailer. Continue Reading
“On the Mic” podcast: Time-shift in podcast listening keeps the numbers up
In the latest episode of On the Mic, an industry podcast produced by Ad Results Media, CEO Marshall Williams discusses how podcast listening has time-shifted away from the morning commute while maintaining engagement levels. Continue Reading