RAIN Notes: October 5
— AI expertise in high places (UMG)
— Loving AI … to a point (Kelly Clarkson)
— Appointment (Vickie Nauman)
Continue Reading
Oxford Road
RAIN Notes: September 24
— Should? What? When? How? (The Podglomerate)
— ASCAP adds Jim Selby
— The case for small (Vickie Nauman)
Continue Reading
RAIN Notes: September 18
Libsyn scores All Chewed Up network Venerable podcast hosting platform Libsyn has scored an exclusive deal with All Chewed Up, a food and lifestyle digital network. Libsyn will be the official host, and will handle advertising sales for the network’s… Continue Reading
How radio and podcast advertising can help AI brands (research)
Much of the conversation around AI in audio centers on its helpfulness in various publishing scenarios that include streaming, radio, and podcasting — the three content tentpoles covered in RAIN News. New studies flip that, focusing on how radio and podcast advertising can help AI brands gain marketing advantage. Here, we review research from ad agency Oxford Road. Continue Reading
Best ROI podcasts in Oxford Road ranker
Podcast advertising agency giant Oxford Road has released its unique ranker: Top Performing International Podcasts, an evaluation and grading based on return on investment for advertisers. That crucial metric replaces the usual download-based ranking criterion of listenership. As such, the data outputs drill straight to what is most important to advertisers: ROI. Click for results. Continue Reading
New study lowers value expectation of YouTube for podcast advertising
Released on the cusp of the new year, a new study from podcast advertising agency Oxford Road seeks to debunk any assumption that YouTube simulcasting of podcasts is necessarily more effective than original audio for advertisers. Continue Reading
Nielsen signs three agencies to its Podcast Buying Power Service
Nielsen has sent around a notice of “a trio of agencies” that have subscribed to the Nielsen Podcast Buying Power Service. They are Active International, Ad Results Media, and Oxford Road. Nielsen’s service offers insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. The extensive Scarborough category database is leveraged in the service. Continue Reading
Jason Calacanis in Oxford Road podcast: “Skip the video.”
Podcast pioneer, A-list entrepreneur, and RAIN keynote speaker Jason Calacanis is guesting in the current episode of Oxford Road Presents The Divided States of Media. In it, he evangelizes audio and podcasting, while sketching a history of how his show (This Week in Startups) and the resources needed to produce it. It’s an interesting glimpse into one of the longest-running and successful audio/video podcast hybrids. Click through to hear the episode. Continue Reading
POD DROP: Plea to a governor, finding common ground, and new media interviews
Pod Drop features new, interesting, and returning podcasts. Today, new podcasts from Frequency Machine, Los Angeles Times, and American Public Media. Continue Reading