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Nielsen signs three agencies to its Podcast Buying Power Service

Nielsen has sent around a notice of “a trio of agencies” that have subscribed to the Nielsen Podcast Buying Power Service. They are Active International, Ad Results Media, and Oxford Road.┬áNielsen’s service offers insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. The extensive Scarborough category database is leveraged in the service. Continue Reading