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Westwood One, Panoply Media sign on for Nielsen tech to target car buyers

Nielsen announced that Westwood One and Panoply Media will use its technology for auto marketing and measurement. Both parties will leverage the Nielsen Auto Cloud fueled by J.D. Power to target car buyers across radio, streaming audio, and podcast media with relevant messages that meet the changing needs of their audiences. Continue Reading

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Nielsen survey finds smart speaker owners mostly listen to music on devices

Nielsen has debuted a new report focused on emerging technologies, and the first installment turned its eye toward the smart speaker trend. The new quarterly MediaTech Trender Survey includes 2,000 U.S. consumers aged 13 and up. Smart speakers are making quick work at converting people into repeat customers; in the U.S. homes that have a smart speaker, four in 10 have more than one such device. Continue Reading

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Nielsen mid-year report finds streaming still on the rise with on-demand growth

Nielsen has released its 2018 mid-year music report, and the analysis shows overall growth in music consumption as streaming continues to post bigger and bigger numbers. Total album equivalent consumption — which includes all of Nielsen’s metrics for albums, tracks, on-demand audio, and on-demand video — rose 18.4% on-year to 360.1 million. Continue Reading

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Nielsen: Teens and millennials drive Canada’s streaming popularity

The Canadian music landscape is continuing to shift toward streaming, largely driven by the actions of the younger generations, according to the Nielsen Music 360 Canada report. Streaming has near-total reach for young ears, with 93% of teens and 91% of millennials using the technology, compared with 71% of the general Canadian population. Continue Reading