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Nielsen launches Gracenote Audio On Demand for intelligent podcast search

Nielson is announcing a new vertical for its Gracenote division: Gracenote Audio On Demand. The company describes this as a comprehensive dataset which is “the catalog of reference driving podcast services with the ability to enhance navigation and discovery capabilities.” In other words, Gracenote is doing for podcasting what it has historically done for music — catalog the entire medium with metadata. In this case the dataset identifies and locates podcasts according to topics, personalities, and other criteria. Continue Reading

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Nielsen: 28% of Americans spending more time with radio in the coronavirus outbreak

Nielsen is the latest research company to share its insights on the COVID-19 pandemic and its impact on audio. It shared a positive outlook for radio from an online survey of 1,000 U.S. adults between March 20-22. While more than half (55%) U.S. listeners have not changed their radio habits, 28% said they are tuning in more as a result of the outbreak. Continue Reading