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Covid is over for podcast listeners; good news for podcast advertisers

The title of this piece over generalizes about Covid, but a newly released “Podcasting Today; Insight for Advertisers” study from Nielsen makes the broad point: Podcast listeners say they resuming pre-Covid activities that include purchases of products and services, and that is clearly good for podcast advertisers. Click for some stats and graphs. Continue Reading

Podcast listeners listening more: Acast/Nielsen study

Podcast listeners are doubling down: Over half of them spent more time listening over the past six months than previously — that metric courtesy of research conducted by Nielsen in partnership with global podcast company Acast for this week’s Adweek in NYC. That 52% is favorable compared to the results for other audio categories. Click through for key findings. Continue Reading

Food delivery services reach an eager audience via podcasting: Nielsen

New information released from Nielsen’s ongoing Podcast Listening Buying Power survey shows that podcast listeners are twice as likely to use food delivery services, according to a research bulletin sent to RAIN. Food delivery is broken out to three types: Restaurant delivery, meal kits, and grocery delivery. Click through for details and infographics. Continue Reading

Nielsen signs three agencies to its Podcast Buying Power Service

Nielsen has sent around a notice of “a trio of agencies” that have subscribed to the Nielsen Podcast Buying Power Service. They are Active International, Ad Results Media, and Oxford Road. Nielsen’s service offers insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. The extensive Scarborough category database is leveraged in the service. Continue Reading

NPR subscribes to Nielsen’s Podcast Buying Power service

Nielsen is justifiably bragging today that is has signed NPR, one of the world’s most powerful podcast publishers, to Nielsen Podcast Buying Power, an insight service which matches genres to consumer purchase behavior patterns. The service is founded on the big Nielsen Scarborough database of consumer survey information. Continue Reading

NPR leverages member stations to make “Consider This” a localized news podcast

Announced at today’s IAB Podcast Upfront (Day 1), NPR is changing Consider This into a localized news podcast serving 10 regions. will hear a version of Consider This with reporting on their community from their community, alongside a national view from NPR. NPR notes that this program is unique to podcasting, and made possible by public radio’s shared journalism and digital networks. Delivering the right localized show to each listener is accomplished by AdsWizz and Nielsen. Continue Reading

Nielsen launches Gracenote Audio On Demand for intelligent podcast search

Nielson is announcing a new vertical for its Gracenote division: Gracenote Audio On Demand. The company describes this as a comprehensive dataset which is “the catalog of reference driving podcast services with the ability to enhance navigation and discovery capabilities.” In other words, Gracenote is doing for podcasting what it has historically done for music — catalog the entire medium with metadata. In this case the dataset identifies and locates podcasts according to topics, personalities, and other criteria. Continue Reading