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Nielsen: 28% of Americans spending more time with radio in the coronavirus outbreak

Nielsen is the latest research company to share its insights on the COVID-19 pandemic and its impact on audio. It shared a positive outlook for radio from an online survey of 1,000 U.S. adults between March 20-22. While more than half (55%) U.S. listeners have not changed their radio habits, 28% said they are tuning in more as a result of the outbreak. Continue Reading

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Midroll Media studies find 4.4 times better brand recall from podcast advertisements

Midroll Media released a roundup of all eleven podcast ad effectiveness studies it commissioned from Nielsen during 2018. The studies demonstrated positive results for podcast advertising. The first top-line result is that the format generated up to 4.4 times better brand recall than display advertisements. Continue Reading