Nielsen has released information about U.S. audio listening habits in Q2 of this year. (Available HERE.) The research is informed by the ongoing Share of Ear project at Edison Research.
One key takeaway is illustrated in the graph below: AM/FM radio claims 67%of daily time spent listening to ad-supported audio.
The 19% share of ear given to podcasts is notable, as well — remembering that these metrics are aboutshare of time, not share of population.
Since AM/FM radio is the winner here, it is interesting to see how that time spent is distributed across radio station programming types. We see the answer below — made especially interesting by the age breakouts.
All of this is directed to advertisers and agency buyers: “As the data demonstrates, audio remains a fixture in American’s daily media habits and stands out as an opportunity for enhancing your cross-media campaigns.”
