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Time spent with Radio News/Talk lifted by streaming

The News/Talk format on U.S. radio received the largest share of time spent listening in the expansive 18+ age group. That finding from The Record: Q4 2024 Audio Data released by Nielsen and Edison Research.

The preeminence of News/Talk depends on age group. While it holds true for 18-plus, News/Talk is substantially demoted in the 18-34 cohort (which prefersAdult Contemporary).

These share measurements are delivered in two categories:

  • All Radio (OA + Stream)
  • AM/FM Station Streaming

Those categories are measured against four age groups:

  • 18+
  • 18-34
  • 25-54
  • 35+

News/Talk wins three of those groups by wide and conclusive margins. Interestingly, News/Talk is bumped to second place in the 25-54 group, displaced by Adult Contemporary.

Below,the first of four slides released by Edison and Nielsen, showing the total survey audience (18+):

Additional slides and age groups are freely available HERE.

Brad Hill

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