Using recent data from Podsights, Edison Research, and Nielsen, Westwood One exec Pierre Bouvard has issued a new report making a case for podcast advertisers to spread their ad buys across a greater number of podcasts to increase their campaign… Continue Reading
Yesterday, Edison Research published consumer research into listeners’ habits for radio listening in their cars. Pandora has released its own whitepaper featuring the Edison findings, but also sharing some more insight into listener behavior during their commutes. Continue Reading
We previously mentioned Edison Research’s “What’s Working at Work” study of radio and audio in the workplace. Edision president Larry Rosin presented the study at the Radio Show today in Orlando. The team last took a look at how employees… Continue Reading