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iHeartRadio introduces 3D / binaural audio for podcast production

iHeartRadio is announcing the launch of iHeart 3D Audio, using binaural recording and production techniques. The company will debut a new slate of podcasts in this new category of experiential media — Aaron Mahnke will be involved in that effort. Bonus episodes of The Ron Burgundy Podcast will also be created in 3D mode. Click through for a link to a demo reel. Continue Reading

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iHeartRadio and NPR demonstrate key network strategies (Podtrac Top Publishers)

In the December 2020 Top Podcast Publishers report from Podtrac, iHeartRadio held the #1 slot and NPR maintained its #2 ranking — those two networks remaining invulnerable to competitive infringement in the entire history of Podtrac’s ranking. As we have noted before, iHR and NPR pursue opposite audience concentration strategies. A glance backward shows that each of these two juggernauts has doubled down on its strategy. Click through for numbers and an illustrative chart. Continue Reading

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iHeartRadio Podcast Awards 2021 (virtual) — all the nominees here

iHeartRadio announces today that its Podcast Awards program will continue in 2021, in a virtual format. In past years the January event was staged at the iHeartRadio Theater in Burbank, CA. The 2021 iHeartRadio Podcast Awards will be on January 21, streamed on iHeart’s Facebook and YouTube locations, the iHeartRadio app (naturally), and broadcast or streamed on some iHeartMedia radio stations and virtual sites. Click through for a complete list of categories and finalists. Continue Reading

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Bill Rosenblatt: The Axis Collision of Amazon Possibly Acquiring Wondery

by Bill Rosenblatt
Guest columnist Bill Rosenblatt speculates a podcast world in which Amazon has acquired Wondery, fulfilling that rumor. A certain bifurcation would become evident in that scenario, pitching an Amazon/Spotify axis pushing for exclusivity of content, and an iHeartRadio/NPR axis pushing for ad revenue. A must-read column. Continue Reading

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Podtrac Top Publishers ranking shows monthly drop, yearly gain

Podtrac released its monthly Top Podcast Publishers ranking for november. The company noted that global unique streams and downloads decreased for the Top 10 publishers by 10% from October and increased by 40% over November 2019. This makes sense, as the long Thanksgiving weekend might disrupt podcast listening routines, while the overall category growth over a year made November a growth story over that longer time frame. In the numbers: A large catalog disparity, in which iHeartRadio operates ten times as many podcasts as NPR does, illustrates different strategies of two powerhouse podcast networks. Continue Reading

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Stream listening dipped in August (Triton Digital Webcast Metrics)

U.S. stream listening slipped about 3% month-over-month in August, according to the Triton Digital Webcast Metrics Top 20 Ranker. The two leaders, Pandora and iHeartRadio, each slipped a bit from the month before. Click through for other details and RAIN’s unique long-term Webcast Metrics tracker. Continue Reading

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Stream listening dipped in July (Triton Digital Webcast Metrics)

U.S. stream listening slipped about 3% month-over-month in July, according to the Triton Digital Webcast Metrics Top 20 Ranker. The two leaders, Pandora and iHeartRadio, each slipped a bit from the month before. Click through for other details and RAIN’s unique long-term Webcast Metrics tracker. Continue Reading

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iHeartMedia and Charlamagne Tha God launch The Black Effect podcast network

In what it calls a historic joint venture, iHeartMedia is announcing a partnership with Charlamagne Tha God to create The Black Effect network. This alliance and initiative are clearly well developed at launch, with 18 shows in the pipeline for undated launches. In addition, Charlamagne’s nationally syndicated radio show, The Breakfast Club, will bring its replay podcast to The Black Effect Podcast Network as its flagship show, effective immediately. Click through for the list of launch shows, and quotes. Continue Reading

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A new podcast incupator project: iHeartRadio with Tongal

iHeartRadio, one of the world’s largest podcast publishers, and Tongal, a content creation and talent crowdsourcing platform, are teaming up on The Next Great Podcast, an open call for submissions to win resources for developing a new iHeartRadio podcast. Tongal, which has been a resource for film production, will likely gain more recognition in podcasting with this venture. Semi-finalists get $1,000 each, and the winner gets an on-ramp to making an iHeartRadio podcast. Continue Reading

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Tenderfoot TV and iHeartmedia hook up for podcast co-production

Tenderfoot TV, which produces for television, film, and podcasting, is partnering with iHeartMedia in an agreement that will create nine original shows  for the iHeartRadio Original Podcasts division. The upcoming podcast slate will focus on limited series as well as several weekly shows, a new strategy for Tenderfoot TV, who has garnered over 500 million downloads for its true crime hits since the company’s launch in 2016. Some of the collaborative shows will be completely new; the two companies will also co-produce new seasons of existing shows. Continue Reading