SiriusXM is announcing today that its SXM Media group has obtained exclusive ad-repping for Crime Junkie, a persistent top-10 podcast (currently #2 in Apple’s All Podcasts list for the U.S., as of this post), and for all shows within the Audiochuck network of which Crime Junkie is the flagship.
The show and network were formerly sold by AdLarge’s cabana unit.
“SXM Media has exclusive global ad sales rights for Audiochuck podcasts,” Sirius asserts. As if that weren’t sufficiently clarifying, the statement continues: “Access for brands and marketers is only available through the advertising and sales arm of SiriusXM, Stitcher and Pandora.”
Distribution of Crime Junkie and its network siblings moves to Stitcher, a Sirius subsidiary. Edge distribution to listeners remains the same; Crime Junkie stays in the RSS ecosystem.
New content is part of the deal: ”
As part of the new relationship, Audiochuck, SiriusXM, Pandora, and Stitcher plan to collaborate in the development of additional content accessible across multiple platforms,” the announcement tells us.
“I’m incredibly excited to work with SiriusXM,” said Ashley Flowers, Founder and CEO of Audiochuck. “Since day one our mission has been creating top-of-the-line content that drives advocacy and change and I believe working with such an established multi-platform company will allow us to do bigger, better things and reach even more people with the important stories we want to tell.”
“Ashley and the team at Audiochuck have shown that great passion and great storytelling together can create a meaningful business and platform for important stories that may not otherwise be told. We are committed to supporting them as they provide critical true crime storytelling that not only informs listeners, but also drives social change,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “For Ashley and other innovators in podcasting, SiriusXM provides a home to do the best work of their careers. With three audio platforms as marketing vehicles that can reach the largest and most diverse audiences possible, they can serve their most loyal fans and create new ones.”