AdLarge is announcing today an audio ad sales partnership with G Networks, a content, marketing, and sales company. In the arrangement, AdLarge will oversee the management, sales, and fulfillment of the network audio ad sales inventory for both companies. G Networks will continue to offer its programming and services through their existing affiliations team to radio stations across the U.S.
G Networks produces nationally syndicated entertainment, news, sports, and talk programming, mainly to radio in top markets. The company, which operates out of five U.S. offices, claims a monthly reach of 250-million listeners.
“We’re excited to partner with AdLarge,” commented Warren Friedland, President, G Networks. “AdLarge has a reputation for delivering innovative campaigns to help brands reach their media goals. AdLarge’s ad sales efforts coupled with our own extremely targeted networks will lead to a better return on investment for advertisers, brands, and agencies.”
Gary Schonfeld, Co-CEO and Co-Founder of AdLarge said, “This unique partnership will enhance our already robust ad sales networks, as well as generate greater critical mass and increased coverage of major markets. This is a win-win for the advertisers and the network audio community. The partnership with G Networks will greatly benefit the audio campaigns of our advertisers and agency partners.”