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Zach Fuller: Free Streaming Goes To Voice: Should Radio Companies Be Worried?

Guest columnist Zach Fuller, of MIDiA Research, looks at the history of audio disruption, and explores how Amazon’s free streaming service could advance the company’s global aspirations. “Embellishing the Prime pipeline through a free-streaming service is effectively the same strategy that RCA employed to incentivise radio adoption.” Continue Reading

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iHeartRadio to be default live music provider for Alexa children’s products

We know from The Smart Audio Report conducted by Edison Research and NPR, that smart speakers have a special (and perhaps unpredicted) appeal to kids, and therefore to parents who are bringing Alexa devices into their homes. research summary. iHeartRadio is leaping into that space with an announcement today that it will be the default provider of live music content for the newly launched Echo Dot Kids Edition, and the FreeTime Unlimited skill in Alexa. Continue Reading

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AdsWizz enters Alexa development with interactive, voice-controlled audio ads

Ad-tech company AdsWizz is now in the Alexa development business, partnering with iHeartMedia on the publishing side, and ad agencies Assembly, Mediavest|Spark, and Mindshare. Alexa is the voice-controlled home assistant platform developed by Amazon and embodied in the Echo, Dot, and Look devices. Skills involve interactive listening and voice-activated responses to advertisements. Continue Reading