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Instreamatic.ai shares success from Russian voice-driven ad campaign

Instreamatic.ai announced that it has launched an advertising campaign centered on voice response capabilities in Russia. The campaign, a joint effort with Alfa-Bank and OMD, served users a short audio tease at the launch of a radio stream that ended with a call to action for further information about the product, a debit card. Continue Reading

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Amazon and Microsoft offer first preview of Alexa-Cortana integration

Amazon and Microsoft have integrated their digital assistants, which could open up new possibilities for cross-support of features and services outside of whatever hardware brand a user owns. Plans for an integration were announced last year, and the integration is just available as a preview in the U.S. right now. Continue Reading

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New report analyzes voice assistant usage, explores future use in commerce

So far, voice assistants are commonly used to access audio entertainment, but as the technology advances, the next step could involve commerce and shopping. Voicebot and Voysis have collaborated on a report pointing to the future of voice shopping. The analysis predicts that, due to the high rates of ownership (79.8%), many people will first be introduced to voice assistant shopping on smartphones. Continue Reading

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Sonos Beam soundbar brings agnostic voice assistant to the living room for an entry-level price

Sonos has taken its ambitious next step into the smart speaker space with a new product that supports multiple voice assistants and changes the form factor. The Sonos Beam is a sound bar, a much larger device than the most popular tabletop smart speaker designs currently on the market, that’s capable of providing quality audio for a range of entertainment purposes in small- or medium-sized rooms. Continue Reading

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Rumor Fact(ory): Spotify may be working on a voice-controlled speaker for cars

Spotify recently made waves in the financial sector with its unique direct listing, but the company’s next move is expected to be firmly back in the tech space. Spotify is hosting an event on April 24 to share its latest development. According to the early reports and speculation, that development may be a piece of dedicated hardware for streaming Spotify via voice control in a car. Continue Reading