In eMarketer’s latest projection of ad revenue to podcasting, the market research company forecasts two headline points: 1) Podcasting ad revenue will surpass $1-billion in 2021, and 2) Podcast ad revenue will capture 20% of digital radio ad spending in 2020. Click through for a chart and the company’s forecast of programmatic ad buying in podcasting. Continue Reading
Adding to piles of existing research on Covid-related listening shifts, eMarketer has today release a study of podcast listening during the shelter-at-home period. The short story: Reduction in 2020, recovery in 2021. But the actual amounts (minutes per day) are on the micro level. Continue Reading
eMarketer has released original research showing that Spotify serves more U.S. listeners than Pandora (a U.S.-only streamer) does. This info catches up with Spotify’s U.S. ascendancy in stream listening, as charted by RAIN’s tracking of Triton Digital’s Webcast Metrics. Continue Reading
eMarketer’s latest report offers a snapshot of the U.S. smart speaker market, and the outlook is still rosy for Amazon. The company’s Echo line is projected to be used by 69.7% of U.S. smart speaker users in 2020 and by 68.2% in 2021. Continue Reading
eMarketer has been tracking the adoption of smart speakers, and while the device segment is growing in popularity, its use as tool for ecommerce has not risen as rapidly. The company’s latest projection is that by the end of 2020, 21.6 million people in the U.S. will have used a smart speaker to make a purchase. Continue Reading
eMarketer found that the audience for voice assistants in the United States is reaching a critical mass. The company projected that 111.8 million people in the country would use a voice assistant at least monthly in 2019, representing 33.8% of the population. Continue Reading
eMarketer predicted that Amazon Music be the fastest-growing service for audio streaming in 2019 and through 2023. According to its latest statistics, Amazon Music will reach 35 million monthly U.S. listeners this year thanks to a growth rate of 17.7%. Continue Reading
A new forecast by eMarketer is casting Spotify’s future in an even more favorable light. The company had previously predicted that Spotify would have more users in the U.S. than Pandora by 2022. Now it’s predicting the swap to happen in 2021. Continue Reading
This year, 36% of Americans will use a voice-assisted smart device at least once a month — a 129% jump from last year, according to eMarketer. Over 70% of that usage is through Amazon Alexa, the operating system which lives in the Echo, Dot, and Look devices. Continue Reading
A recently released eMarketer study bundles a growth projection with an assessment of advertiser sentiment. On the growth side, the research company sees the audience for online radio growing from 160-million last year to 192-million in 2019. Continue Reading
eMarketer released estimates about ad revenue from YouTube — especially interesting as the video platform releases Music Key ad-free listening. eMarketer projects that U.S. video ad revenue alone would increase 39.2% to $1.13 billion. The company expected that the figure would continue to expand in double digit percentages to a possible $1.75 billion in 2016. Continue Reading
eMarketer reports on survey data collected in march by B2X Care solutions, investigating how consumer ages 16-65 use their smartphones. The report is slanted toward online map use. But we noticed that music use was at the same usage level in the original research. Continue Reading