In its US Podcast Advertising 2022 Report released yesterday, eMarketer projects podcast ad spending to reach $1.7B this year, and $2.2B next year on its way to $2.6B in 2024. Continue Reading
Research company eMarketer has conducted a global survey of podcast listening, from which it has formulated a projection of global reach to 2024. In addition, eMarketer has released a table showing reach by country in 18 regions. Click for the numbers. Continue Reading
Spotify will reach 41.5-million ad-supported listeners in the U.S., on its way to 50-million in 2024. This according to eMarketer, based on an internal study (methodology specifics not disclosed). Click through for the chart, and related Spotify user metrics as of Q2. Continue Reading
Podcasting is “coming of age” in China, according to a new report from eMarketer. The research firm projects double-digit growth through 2025. However, even as the growth involves large numbers of people consuming podcasts due to China’s immense population size, the percentage of that population remains small compared to the U.S. Continue Reading
Jottings of note:
— Back in the Room (CES)
— Planning Ahead (She Podcasts)
— The How of HiRez (WIRED)
Jottings of note:
— Productive Breakage (Integr8 Research)
— Playlisting the Game (iHeartRadio)
— Executive Promotion (LiSTNR)
— The Stoop Steps Up (Radiotopia/PRX)
Jottings of note:
— Threading the Apple (Nathan Gathright)
— Selling the Score (Variety)
— Tracking (Edison Research / WNYC)
Continue Reading
Jottings of note:
— Social Finance to Social Audio (Audible)
— QR Resurgence (Podnews)
— Icy Warning (eMarketer)
— Diversity Hire (PRX)
“Digital audio has undoubtedly benefited from the UK lockdowns,” according to eMarketer, which has revised its projection for digital audio listening in the UK. The research company now says that digital listening will grow beyond its pre-pandemic forecast, which predicts percentage-of-population metrics through 2024. Two types of listening are documented in this forecast. Click for details and graphics. Continue Reading
In a new eMarketer report, US Time Spent with Media 2021 Update, the company states that time spent on digital audio listening grew 8.3% in 2020. Projecting to this year, eMarketer expects a further time-spent gain of 4.8%. The time-spent gap between digital media and “traditional” media is widening over several years. Continue Reading
In eMarketer’s latest projection of ad revenue to podcasting, the market research company forecasts two headline points: 1) Podcasting ad revenue will surpass $1-billion in 2021, and 2) Podcast ad revenue will capture 20% of digital radio ad spending in 2020. Click through for a chart and the company’s forecast of programmatic ad buying in podcasting. Continue Reading
Adding to piles of existing research on Covid-related listening shifts, eMarketer has today release a study of podcast listening during the shelter-at-home period. The short story: Reduction in 2020, recovery in 2021. But the actual amounts (minutes per day) are on the micro level. Continue Reading