RAIN Notes: Thursday April 29
Jottings of note:
— Back in the Room (CES)
— Planning Ahead (She Podcasts)
— The How of HiRez (WIRED)
eMarketer
RAIN Notes: Wednesday April 28
Jottings of note:
— Productive Breakage (Integr8 Research)
— Playlisting the Game (iHeartRadio)
— Executive Promotion (LiSTNR)
— The Stoop Steps Up (Radiotopia/PRX)
RAIN Notes: Wednesday April 21
Jottings of note:
— Threading the Apple (Nathan Gathright)
— Selling the Score (Variety)
— Tracking (Edison Research / WNYC)
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RAIN Notes: Monday April 19
Jottings of note:
— Social Finance to Social Audio (Audible)
— QR Resurgence (Podnews)
— Icy Warning (eMarketer)
— Diversity Hire (PRX)
Pandemic vaults eMarketer digital audio forecast in UK to higher levels
“Digital audio has undoubtedly benefited from the UK lockdowns,” according to eMarketer, which has revised its projection for digital audio listening in the UK. The research company now says that digital listening will grow beyond its pre-pandemic forecast, which predicts percentage-of-population metrics through 2024. Two types of listening are documented in this forecast. Click for details and graphics. Continue Reading
Digital audio listening +8.3% in 2020. More increase projected for 2021.
In a new eMarketer report, US Time Spent with Media 2021 Update, the company states that time spent on digital audio listening grew 8.3% in 2020. Projecting to this year, eMarketer expects a further time-spent gain of 4.8%. The time-spent gap between digital media and “traditional” media is widening over several years. Continue Reading
Podcast to capture 20% ad market share; reach $1B+ in 2021 — eMarketer
In eMarketer’s latest projection of ad revenue to podcasting, the market research company forecasts two headline points: 1) Podcasting ad revenue will surpass $1-billion in 2021, and 2) Podcast ad revenue will capture 20% of digital radio ad spending in 2020. Click through for a chart and the company’s forecast of programmatic ad buying in podcasting. Continue Reading
eMarketer: Podcast listening dip during Covid
Adding to piles of existing research on Covid-related listening shifts, eMarketer has today release a study of podcast listening during the shelter-at-home period. The short story: Reduction in 2020, recovery in 2021. But the actual amounts (minutes per day) are on the micro level. Continue Reading
eMarketer: US Spotify bigger than Pandora
eMarketer has released original research showing that Spotify serves more U.S. listeners than Pandora (a U.S.-only streamer) does. This info catches up with Spotify’s U.S. ascendancy in stream listening, as charted by RAIN’s tracking of Triton Digital’s Webcast Metrics. Continue Reading
eMarketer: Amazon is still the dominating force among U.S. smart speaker users
eMarketer’s latest report offers a snapshot of the U.S. smart speaker market, and the outlook is still rosy for Amazon. The company’s Echo line is projected to be used by 69.7% of U.S. smart speaker users in 2020 and by 68.2% in 2021. Continue Reading
eMarketer finds slow start for shopping on smart speakers
eMarketer has been tracking the adoption of smart speakers, and while the device segment is growing in popularity, its use as tool for ecommerce has not risen as rapidly. The company’s latest projection is that by the end of 2020, 21.6 million people in the U.S. will have used a smart speaker to make a purchase. Continue Reading
eMarketer: More than a third of the U.S. uses voice assistants monthly
eMarketer found that the audience for voice assistants in the United States is reaching a critical mass. The company projected that 111.8 million people in the country would use a voice assistant at least monthly in 2019, representing 33.8% of the population. Continue Reading