Pandemic vaults eMarketer digital audio forecast in UK to higher levels
“Digital audio has undoubtedly benefited from the UK lockdowns,” according to eMarketer, which has revised its projection for digital audio listening in the UK. The research company now says that digital listening will grow beyond its pre-pandemic forecast, which predicts percentage-of-population metrics through 2024. Two types of listening are documented in this forecast. Click for details and graphics. Continue Reading