0

Podcast to capture 20% ad market share; reach $1B+ in 2021 — eMarketer

In eMarketer’s latest projection of ad revenue to podcasting, the market research company forecasts two headline points: 1) Podcasting ad revenue will surpass $1-billion in 2021, and 2) Podcast ad revenue will capture 20% of digital radio ad spending in 2020. Click through for a chart and the company’s forecast of programmatic ad buying in podcasting. Continue Reading

0

eMarketer looks at YouTube ad revenue as Music Key steps into ad-free listening

eMarketer released estimates about ad revenue from YouTube — especially interesting as the video platform releases Music Key ad-free listening. eMarketer projects that U.S. video ad revenue alone would increase 39.2% to $1.13 billion. The company expected that the figure would continue to expand in double digit percentages to a possible $1.75 billion in 2016. Continue Reading