A new forecast by eMarketer is casting Spotify’s future in an even more favorable light. The company had previously predicted that Spotify would have more users in the U.S. than Pandora by 2022. Now it’s predicting the swap to happen in 2021. Continue Reading
This year, 36% of Americans will use a voice-assisted smart device at least once a month — a 129% jump from last year, according to eMarketer. Over 70% of that usage is through Amazon Alexa, the operating system which lives in the Echo, Dot, and Look devices. Continue Reading
A recently released eMarketer study bundles a growth projection with an assessment of advertiser sentiment. On the growth side, the research company sees the audience for online radio growing from 160-million last year to 192-million in 2019. Continue Reading
eMarketer released estimates about ad revenue from YouTube — especially interesting as the video platform releases Music Key ad-free listening. eMarketer projects that U.S. video ad revenue alone would increase 39.2% to $1.13 billion. The company expected that the figure would continue to expand in double digit percentages to a possible $1.75 billion in 2016. Continue Reading
eMarketer reports on survey data collected in march by B2X Care solutions, investigating how consumer ages 16-65 use their smartphones. The report is slanted toward online map use. But we noticed that music use was at the same usage level in the original research. Continue Reading
Pandora is projected to gain overall digital ad share, but it’s still going to hold less than 1 percent of the market. For the digital space, Pandora is expected to increase from 0.34 share in 2012 to hit 0.52 percent this year. While small growth is expected overall, Pandora is likely to lose ground in mobile ad share. Continue Reading
New research from eMarketer proclaims that a shift to mobile helps define the largest growth in total media ad spending since 2004. Total media spending will reach $180-billion in 2014, according to the research projection — that’s a 5.3% boost from 2013. Starting this year, mobile advertising will surpass radio ad revenue, newspaper ad spends, and magazine advertising. Continue Reading
A recent Media Technology Monitor study indicates strong year-over-year growth in consumption of streaming music among Canadian listeners, as reported by eMarketer. Survey data collected last fall shows a doubling of stream listening from the previous year, from 11% of the survey population to 22%. the sample contained English-speaking Canadian adults. Continue Reading
A new research report from eMarketer projects U.S. online listening to grow incrementally through 2018, from 148-million listeners in 2013 to 183-million listeners in 2018. eMarketer characterizes the audience as “mass market.” Continue Reading