Podcast to capture 20% ad market share; reach $1B+ in 2021 — eMarketer
In eMarketer’s latest projection of ad revenue to podcasting, the market research company forecasts two headline points: 1) Podcasting ad revenue will surpass $1-billion in 2021, and 2) Podcast ad revenue will capture 20% of digital radio ad spending in 2020. Click through for a chart and the company’s forecast of programmatic ad buying in podcasting. Continue Reading