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Amazon acquires podcast.com and podcasting.com

In a blockbuster domain acquisition which indicates strategic purpose, Amazon has acquired the domains podcast.com and podcsting.com, we learned from Podnews. The domains lead to the Audible landing page for podcasts. Audible does not distribute public podcasts via RSS, but it does create originals. This is a land grab by Amazon-owned Audible, and it seems like the company is creating a unique category definition and experience of audio storytelling. Continue Reading

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Jeff Umbro: Lemonada Media Moves to Stitcher’s Midroll for Ad Sales, an interview with CEO Jessica Cordova Kramer

by Jeff Umbro

In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about Lemonada’s ad rep move, Joe Budden’s apparent separation from Spotify, Audible’s new plan, Joe Rogan and Apple … and an interview with Jessica Cordova Kramer. Continue Reading

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Audible launches Plus subscription, less expensive than existing plan, for access to exclusives

In a peculiar reversal of standard audio subscription value and price points, and a demonstration of Audible’s often-overlooked power in audio publishing, the Amazon-owned company has launced Audible Plus, a subscription plan the provides access to the entire Audible Original library (audiobooks and podcasts) of 68,000 productions. It costs $7.95 per month. The legacy subscription bundles the traditional audiobook catalog with Audible’s original productions for $14.95. It is a dramatic example of Audible’s unique consumer economics and value propositions. Continue Reading