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iHeartRadio powering Charmed interactive experience on Alexa

iHeartRadio partnered with The CW to create a version of the network’s upcoming Charmed reboot for devices enabled with Amazon Alexa. When users ask their Alexa device to “open Charmed,” they’ll be asked a series of questions and trivia. The available topics include determining what your hypothetical magical powers are and which character you’re most like. The results are tied to iHeartRadio stations, including a general Charmed Radio channel. The television show premieres on October 14, but the iHeartRadio stations and Alexa interactive experience are available now.

iHeartRadio has made several efforts to sync up its programming with the Amazon voice assistant. In the spring, it was named the default content provider for live music content for the Echo Dot Kids Edition and the FreeTime Unlimited skill. It’s also the default for the Alexa for Hospitality suite, bringing voice-activated entertainment to hotels.

Anna Washenko

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