Panoply explores the value of iTunes podcast ratings

Panoply Media’s lead data analyst, David Martin, has penned a blog post exploring the value of podcast ratings. Martin defines a rating is the number of 1-5 stars a listener gives a show, while a review is their written assessment. The podcast company’s statistics showed that about 80% of shows in the U.S. iTunes store have no ratings listed. Continue Reading


Westwood One, Panoply Media sign on for Nielsen tech to target car buyers

Nielsen announced that Westwood One and Panoply Media will use its technology for auto marketing and measurement. Both parties will leverage the Nielsen Auto Cloud fueled by J.D. Power to target car buyers across radio, streaming audio, and podcast media with relevant messages that meet the changing needs of their audiences. Continue Reading


Panoply and HowStuffWorks partner for podcast distribution and monetization

Panoply Media has entered a new partnership to provide distribution and monetization services for HowStuffWorks’ podcasts. HowStuffWorks will use Panoply’s Megaphone technology for publishing, distributing, and dynamically inserting ads into shows. Megaphone will also provide performance metrics for all episodes of HowStuffWorks’ shows. Continue Reading


Panoply podcasts could become TV shows and movies following WME deal

Panoply Media has signed with agency WME, a deal that could see the company’s podcasts adapted into movies, television shows, and live events. Panoply has several popular shows under its creation, hosting, and monetization umbrella, including Malcolm Gladwell’s Revisionist History. The Hollywood Reporter first shared this development. Continue Reading


Panoply debuts six shows in its fall lineup, including its first scripted comedy

Panoply Media has unveiled its fall podcast lineup, including its first foray into scripted comedy. The two scripted programs in the lineup came about thanks to the work of John Dryden, who was recently hired as the company’s head of scripted programming. Panoply also has four new shows, including one that emerged from its Pilot Project that involved listeners in selecting podcasts to air. Continue Reading