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Panoply Media rebrands as Megaphone

Panoply Media has been making big changes in how it approaches the business of podcasting, and today it capped off those changes with a rebranding. The company will now be called Megaphone, adopting the same name as its hosting and ad-insertion service. According to the press release, the changed name reflects the business’ focus on podcast technology and infrastructure. Continue Reading

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Panoply Media partners with Veritonic for podcast ad testing

Panoply Media has entered a partnership with audio analytics company Veritonic to examine the impact of podcast advertisements across listener demographics and ad verticals. This is Veritonic’s first partnership with a podcast-exclusive platform, and the deal will take advantage of its machine listening technology. Continue Reading

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Panoply explores the value of iTunes podcast ratings

Panoply Media’s lead data analyst, David Martin, has penned a blog post exploring the value of podcast ratings. Martin defines a rating is the number of 1-5 stars a listener gives a show, while a review is their written assessment. The podcast company’s statistics showed that about 80% of shows in the U.S. iTunes store have no ratings listed. Continue Reading

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Westwood One, Panoply Media sign on for Nielsen tech to target car buyers

Nielsen announced that Westwood One and Panoply Media will use its technology for auto marketing and measurement. Both parties will leverage the Nielsen Auto Cloud fueled by J.D. Power to target car buyers across radio, streaming audio, and podcast media with relevant messages that meet the changing needs of their audiences. Continue Reading

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Panoply and HowStuffWorks partner for podcast distribution and monetization

Panoply Media has entered a new partnership to provide distribution and monetization services for HowStuffWorks’ podcasts. HowStuffWorks will use Panoply’s Megaphone technology for publishing, distributing, and dynamically inserting ads into shows. Megaphone will also provide performance metrics for all episodes of HowStuffWorks’ shows. Continue Reading

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Panoply podcasts could become TV shows and movies following WME deal

Panoply Media has signed with agency WME, a deal that could see the company’s podcasts adapted into movies, television shows, and live events. Panoply has several popular shows under its creation, hosting, and monetization umbrella, including Malcolm Gladwell’s Revisionist History. The Hollywood Reporter first shared this development. Continue Reading