Panoply Media has been making big changes in how it approaches the business of podcasting, and today it capped off those changes with a rebranding. The company will now be called Megaphone, adopting the same name as its hosting and ad-insertion service. According to the press release, the changed name reflects the business’ focus on podcast technology and infrastructure. Continue Reading
Cadence13 and Panoply Media have entered a new partnership that will see Cadence13 bring its podcast roster to the Megaphone for distribution and campaign management. Megaphone is the podcast hosting and ad-insertion platform from Panoply Media. Continue Reading
The podcast industry is still unpacking the impact of Spotify’s acquisition of Gimlet Media and Anchor. Research from Panoply Media, described in a blog post indicates that Spotify already might have a good deal of sway in podcast listening. Continue Reading
Panoply Media has entered a partnership with audio analytics company Veritonic to examine the impact of podcast advertisements across listener demographics and ad verticals. This is Veritonic’s first partnership with a podcast-exclusive platform, and the deal will take advantage of its machine listening technology. Continue Reading
Panoply announced that its Megaphone podcast platform has been integrated with Google Campaign Manager. The Google tool helps advertisers and agencies to manage digital campaigns for websites and mobile through ad serving, targeting, verification, and reporting features. Continue Reading
Pinna, an audio subscription platform for children, is spinning out from its parent company as a standalone company. The service, which offers podcasts, audiobooks, and music, was initially launched in October 2017 by Panoply Media. Continue Reading
Panoply Media’s lead data analyst, David Martin, has penned a blog post exploring the value of podcast ratings. Martin defines a rating is the number of 1-5 stars a listener gives a show, while a review is their written assessment. The podcast company’s statistics showed that about 80% of shows in the U.S. iTunes store have no ratings listed. Continue Reading
Vox Media is making a shift in its burgeoning podcast strategy. The media company has signed a distribution deal with Panoply Media and is bringing its entire podcast network to the Megaphone platform. Continue Reading
Nielsen announced that Westwood One and Panoply Media will use its technology for auto marketing and measurement. Both parties will leverage the Nielsen Auto Cloud fueled by J.D. Power to target car buyers across radio, streaming audio, and podcast media with relevant messages that meet the changing needs of their audiences. Continue Reading
Panoply has hired a new vice president of sales. Ken Lagana joins the podcast company from a position as senior vice president of global sales and marketing at CBS Digital Media. In addition, Panoply recently announced a partnership with the publisher Macmillan. Continue Reading
Panoply Media has entered a new partnership to provide distribution and monetization services for HowStuffWorks’ podcasts. HowStuffWorks will use Panoply’s Megaphone technology for publishing, distributing, and dynamically inserting ads into shows. Megaphone will also provide performance metrics for all episodes of HowStuffWorks’ shows. Continue Reading
Panoply Media has signed with agency WME, a deal that could see the company’s podcasts adapted into movies, television shows, and live events. Panoply has several popular shows under its creation, hosting, and monetization umbrella, including Malcolm Gladwell’s Revisionist History. The Hollywood Reporter first shared this development. Continue Reading