Panoply Media has been making big changes in how it approaches the business of podcasting, and today it capped off those changes with a rebranding. The company will now be called Megaphone, adopting the same name as its hosting and ad-insertion service. According to the press release, the changed name reflects the business’ focus on podcast technology and infrastructure.
“We’ve gained tremendous momentum in the last year, and have helped to bring many new podcast publishers and major brand advertisers into the medium for the first time,” said Brendan Monaghan, Megaphone’s CEO. “To build on this success, we’ve chosen to rebrand the entire company with a name our clients already know and trust, providing clarity and simplicity to our business.”
Megaphone has secured several notable names for its client roster, with recent additions including iHeartMedia, Vox Media, Himalaya, and Cadence13. It has also reached many international brands and brought them into podcast advertising for the first time. It has worked with brands such as Chase, Citi, Google, Lexus, LinkedIn, Progressive, Starbucks, and Target.
Following the rebrand, Megaphone will work toward providing more tools and services for podcasting, both for show creators and for brand advertisers. One ongoing project for the company is a set of tools for helping podcasters to grow their audiences, which the release cited as the top request from content creators.