The Canadian Podcast Listener Report 2018 offers insights on the steadily growing audience for podcasts in Canada and the unique trends of this market. Jeff Vidler, president of Audience insights, and Jeff Ulster, chief content and technology officer for The Podcast Exchange, presented the full study on Wednesday at the RAIN Summit Canada in Toronto. Continue Reading
Podcasting is experiencing slow and steady growth within its podcast audience. That’s a key takeaway from the upcoming Canadian Podcast Listener 2018 report from The Podcast Exchange, Audience Insights, and Ulster Media. An advanced infographic from the report shows that 26% of Canadians are monthly podcast listeners as of 2018. Continue Reading
The Podcast Exchange announced that it will partner with HowStuffWorks to provide advertising services in Canada. Under the terms of the deal, TPX will have first right to market and sell ads for shows in the HowStuffWorks podcast network. Continue Reading
The Podcast Exchange, the Canadian podcast marketing and sales group also known as TPX, has entered a deal with WNYC Studios. Under this partnership, TPX will sell ad inventory in Canada for the New York Public Radio outlet’s podcasts. Continue Reading
Wondery is making ad partnerships in multiple markets. Along with announcing a deal with DAX in the UK, the podcast host has also inked agreements with two new partners to sell its ad inventory in Canada and in Australia. Continue Reading
Hot on the heels of its merger with Triton Digital, podcasting platform audioBoom has shared two more business developments. First, the company has entered a partnership with The Podcast Exchange. Second, it has hired Jenni Skaug as its senior sales director. Continue Reading
A three-person podcast agency called The Podcast Exchange (TPX) has launched in Canada, with the mission of connecting podcasts with advertisers. The company stands in the middle ground between podcast publishers and marketers, and intends to better fertilize that middle ground by matching content to advertising. Continue Reading