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Canadian Podcast Listener Report finds audiences are growing, as are responses to ads

The Canadian Podcast Listener Report 2018 offers insights on the steadily growing audience for podcasts in Canada and the unique trends of this market. Jeff Vidler, president of Audience insights, and Jeff Ulster, chief content and technology officer for The Podcast Exchange, presented the full study on Wednesday at the RAIN Summit Canada in Toronto. Continue Reading

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Canadian Podcast Listener report: How to reach new podcast fans

Podcasting is experiencing slow and steady growth within its podcast audience. That’s a key takeaway from the upcoming Canadian Podcast Listener 2018 report from The Podcast Exchange, Audience Insights, and Ulster Media. An advanced infographic from the report shows that 26% of Canadians are monthly podcast listeners as of 2018. Continue Reading

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The Podcast Exchange launches to match Canadian podcasts with advertisers

A three-person podcast agency called The Podcast Exchange (TPX) has launched in Canada, with the mission of connecting podcasts with advertisers. The company stands in the middle ground between podcast publishers and marketers, and intends to better fertilize that middle ground by matching content to advertising. Continue Reading