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Canadian Podcast Listener Report finds audiences are growing, as are responses to ads

The Canadian Podcast Listener Report 2018 offers insights on the steadily growing audience for podcasts in Canada and the unique trends of this market. Jeff Vidler, president of Audience insights, and Jeff Ulster, chief content and technology officer for The Podcast Exchange, presented the full study on Wednesday at the RAIN Summit Canada in Toronto. Continue Reading

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Canadian Podcast Listener shares early look at French-English audience divide

The Canadian Podcast Listener will be releasing the results from its second annual analysis during the first RAIN Summit Canada in October, but Audience Insights and The Podcast Exchange have been sharing advanced glimpses. After revealing some statistics in July, the duo have shared another slide with data about podcasting in Canada. Continue Reading