Signal Hill Insights President Jeff Vidler contributes this very interesting column about how to program (radio and podcasts) for the COVID and post-COVID eras. He notes that radio has worked its way through reinventions before — in the 1950s and 1970s. During those transitions, radio invented new station categories to address changes in audience and listening routines. A must-read. Continue Reading
Toronto research company Audience Insights is enlarging the scope of its research and consulting, and changing its brand to Signal Hill Insights. The main thrust of the company’s expanded mission appears to be a widening of focus. While Audience Insights provided intelligence to advertisers, Signal Hill Insights will also work on monetization issues for publishers. Click for specifics. Continue Reading
Jeff Vidler shares key statistics about podcast listenership from the Canadian Podcast Listener report. In this guest post, he explains that podcasts are not a threat to broadcast radio’s listening time, but rather offer an opportunity to connect with more consumers. Continue Reading
Findings from The Canadian Podcast Listener 2019 show that podcasts can help advertisers unlock this attractive audience. On-demand consumers have a marked affinity with podcasts, with weekly users of digital on-demand media indexing well above traditional media for being monthly podcast listeners. Continue Reading
This guest column by Jeff Vidler, President of Audience Insights in Ontario, analyzes three important podcast attributes that give advertisers unique value. Engagement and Connection are key. The article also identifies a few challenges podcasting faces with advertisers. Continue Reading