Jeff Vidler shares key statistics about podcast listenership from the Canadian Podcast Listener report. In this guest post, he explains that podcasts are not a threat to broadcast radio’s listening time, but rather offer an opportunity to connect with more consumers. Continue Reading
Findings from The Canadian Podcast Listener 2019 show that podcasts can help advertisers unlock this attractive audience. On-demand consumers have a marked affinity with podcasts, with weekly users of digital on-demand media indexing well above traditional media for being monthly podcast listeners. Continue Reading
This guest column by Jeff Vidler, President of Audience Insights in Ontario, analyzes three important podcast attributes that give advertisers unique value. Engagement and Connection are key. The article also identifies a few challenges podcasting faces with advertisers. Continue Reading