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Jeff Vidler: Building a New Soundtrack for At-Home Workers

Signal Hill Insights President Jeff Vidler contributes this very interesting column about how to program (radio and podcasts) for the COVID and post-COVID eras. He notes that radio has worked its way through reinventions before — in the 1950s and 1970s. During those transitions, radio invented new station categories to address changes in audience and listening routines. A must-read. Continue Reading

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Audience Insights broadens scope and becomes Signal Hill Insights

Toronto research company Audience Insights is enlarging the scope of its research and consulting, and changing its brand to Signal Hill Insights. The main thrust of the company’s expanded mission appears to be a widening of focus. While Audience Insights provided intelligence to advertisers, Signal Hill Insights will also work on monetization issues for publishers. Click for specifics. Continue Reading