The Podcast Exchange, the Canadian podcast marketing and sales group also known as TPX, has entered a deal with WNYC Studios. Under this partnership, TPX will sell ad inventory in Canada for the New York Public Radio outlet’s podcasts. WNYC Studios’ shows include 2 Dope Queens, Radiolab, and The New Yorker Radio Hour.
“Working with WNYC Studios will give our sponsorship sales group an opportunity to offer exemplary shows to advertisers and their agencies, capitalizing on an ever-growing appetite for a growing podcast audience,” TPX President and CEO Jean-Marie Heimrath said.
“Canada has a rich audio heritage and a growing passionate podcast fan-base. It is a significant market for WNYC Studios, and The Podcast Exchange brings the expertise to connect those fans with brands and advertisers,” said Hal Trencher, New York Public Radio’s senior vice president of sponsorships.