29% of avid U.S. radio users listen to podcasts weekly (Techsurvey), nearly matching overall U.S. number (Infinite Dial)

According to the new Techsurvey 2021 from Jacobs Media 29% of P1 radio users listen to podcasts weekly or daily. That nearly matches the U.S. national number measured by Edison Research and Triton Digital. Are the radio-associated podcast listeners taking that time away from AM/FM listening? Continue Reading

Nearly all Australians know about podcasting; 37% listen monthly. Comparing Aus/U.S. stats.

As Edison Research releases its 2021 Infinite Dial Australia (sponsored by Commercial Radio Australia, Southern Cross Austereo, LiSTNR, and Triton Digital), there are notable comparisons to be made with the U.S. version of this benchmark annual report. Click for details and graphs. Continue Reading

33% of Americans own a smart speaker: Edison/Triton Infinite Dial teaser

The annual webinar release of The Infinite Dial, the annual consumer survey project by Edison Research and Triton Digital, is scheduled for Thursday. The two companies are teasing the event by releasing one result of interest: Thirty-three percent of Americans own a smart speaker. That is a 22% increase from last year’s Infinite Dial, and represents an estimated 94-million people. There is a Covid element to this. Click through for more info and webinar registration. Continue Reading

Edison /Triton Infinite Dial Canada to be presented this week

Mark the calendar and book your seat — Edison Research and Triton Digital will present their Infinite Dial Canada on Thursday of this week (June 4) at 1pm ET. Slides and a recording will be available after the show, but it’s more fun to watch live, and there will probably be an opportunity to ask questions. Click through for registration link. Continue Reading

Infinite Dial 2020: Spotify is narrowing the gap with Pandora, and leading for younger listeners

Online audio has long been one of the central topics in the Infinite Dial survey, both in tracking overall consumption and in monitoring brand rivalries in the U.S. Monthly online audio listening in the U.S. reached 68%, or an estimated 192 million, in 2020. While younger generations have often been the drivers of digital uptake, this time the growth happened in older age groups. Continue Reading

Infinite Dial 2020: Smart speaker ownership still rising, with radio split by age

The Infinite Dial 2020 broke out trends in hardware ownership. Many types of audio are closely tied to particular devices, so understanding how and where people are listening helps create a clearer picture of the current market. An estimated 76 million people in the U.S. own a smart speaker. That 27% share is up from 23% in 2019 and 18% in 2018. Continue Reading

Infinite Dial 2020: AM/FM is the most used in-car audio source for 50% of U.S. drivers

AM/FM radio continued to hold a marked lead for in-car listening in the Infinite Dial 2020. In the words of Triton Digital’s John Rosso: “AM/FM radio continues to dominate.” Although it remains the most-used audio source, growth is also happening for other formats behind the wheel. Continue Reading

Infinite Dial 2020: For the first time, more than 100 million Americans are monthly podcast listeners

We’ve seen lots of research exploring the burst of interest in podcasts. The Infinite Dial 2020 results shows just how much the audio format is growing in popularity in the U.S. The monthly podcast consumer group grew 16% from the previous year, and 2020 marks the first time that audience surpassed 100 million Americans. Continue Reading

Along with baseball, basketball, and nearly everything else, “Infinite Dial” live is off — webinar still on

In a day when baseball, basketball, hockey, Disney, schools and many other cultural institutions were suspended, yesterday also brought an announcement closer to RAIN home: Edison Research and Triton Digital have canceled the first live-audience presentation of The Infinite Dial, the annual public snapshot of American listening. The webinar is a go; click through for the registration link. Continue Reading

Infinite Dial Germany sees online audio and podcasts on the rise, while radio remains strong

The Infinite Dial survey has been growing its international footprint, with the latest set of information about audio consumption habits coming out of Germany. RTL Radio Deutschland commissioned Edison Research to complete the study, which found heavy usage of radio and audio platforms across ages and devices in the country. Continue Reading