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Edison Research teases 2019 Infinite Dial with milestone YouTube metric

Ahead of the Infinite Dial 2019 presentation next week, Edison Research and Triton Digital have released a preview of this year’s research report. The slide is about trends in using YouTube for music. The video platform has been a notable presence in Infinite Dial studies in past years, and 2019 promises to have more positive numbers for the site. Continue Reading

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Infinite Dial 2019 results will be revealed on March 6

Triton Digital and Edison Research have set a date for the release of the latest data from their Infinite Dial research report. The survey will be broadcast live and online on Wednesday, March 6 at 2pm Eastern. The Infinite Dial regularly assesses habits and trends for audio in the United States, including topics such as podcasting, smart speakers, and AM/FM radio. Continue Reading

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Infinite Dial Australia 2018: Online audio and podcasting on the rise

Edison Research and Triton Digital have released the 2018 edition of the Infinite Dial Australia study, It is the second investigation from the pair detailing the latest trends and habits for listeners down under. The results are pulled from a national telephone survey of more than 1,000 Australians aged 12 and up during the first quarter of 2018. Continue Reading

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New data: Heavy radio listeners over-index for online audio, smart speakers (and radios)

Edison Research released data from The Infinite Dial: Heavy Radio Listeners, a subset of data from its 2018 analysis with Triton Digital. These results focus on Americans who reported listening to more than one hour of radio in the past day in their audio diaries. The heavy radio listeners account for about 30% of the over-12 population. Continue Reading

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Infinite Dial Canada 2018: Google leads for smart speakers

The Infinite Dial Canada looked at the uptake of smart speakers in the country, as well as pointing out some unique trends compared with the southern neighbors. In Canada, smart speaker ownership is 8% of the adult population. People aged 35-54 were most likely to own smart speakers at 11%, followed by ages 18-34 at 10%. Continue Reading

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Infinite Dial Canada 2018: Podcasting has a firm base in Canada favoring at-home listening

Podcasting has built a solid following in Canada, and listenership is keeping pace with the format’s progress in the United States. The Infinite Dial Canada found that 61% of Canadian adults are familiar with podcasting, tracking even with 64% familiarity reported in the U.S. survey. Continue Reading

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Infinite Dial 2018: Smart speaker ownership nearly tripled in the past year

The Infinite Dial kicked off with a look at ownership trends in technology and media. Most telling, the research from Edison and Triton focused on the growth in smart speakers. Awareness of the device segment was 71% for Amazon Alexa, up from 57% last year, while Google Home awareness rose from 45% in 2017 to 56% in 2018. Considering the recent ad blitzes for the segment, John Rosso joked that those who haven’t heard of them are “probably living in caves and staring at their tablets.” Continue Reading

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Infinite Dial 2018: Monthly and weekly online audio listening reach new highs

The Infinite Dial 2018 shows steady growth in online audio. The latest installment of the research project found that 64% of survey respondents, or an estimated 180 million people, listened to online audio in the past month. Weekly online audio listening has risen at an even more dramatic clip. Continue Reading