Infinite Dial 2020: Spotify is narrowing the gap with Pandora, and leading for younger listeners

Online audio has long been one of the central topics in the Infinite Dial survey, both in tracking overall consumption and in monitoring brand rivalries in the U.S. Monthly online audio listening in the U.S. reached 68%, or an estimated 192 million, in 2020. While younger generations have often been the drivers of digital uptake, this time the growth happened in older age groups. Continue Reading

Infinite Dial 2020: Smart speaker ownership still rising, with radio split by age

The Infinite Dial 2020 broke out trends in hardware ownership. Many types of audio are closely tied to particular devices, so understanding how and where people are listening helps create a clearer picture of the current market. An estimated 76 million people in the U.S. own a smart speaker. That 27% share is up from 23% in 2019 and 18% in 2018. Continue Reading

Infinite Dial 2020: AM/FM is the most used in-car audio source for 50% of U.S. drivers

AM/FM radio continued to hold a marked lead for in-car listening in the Infinite Dial 2020. In the words of Triton Digital’s John Rosso: “AM/FM radio continues to dominate.” Although it remains the most-used audio source, growth is also happening for other formats behind the wheel. Continue Reading

Infinite Dial 2020: For the first time, more than 100 million Americans are monthly podcast listeners

We’ve seen lots of research exploring the burst of interest in podcasts. The Infinite Dial 2020 results shows just how much the audio format is growing in popularity in the U.S. The monthly podcast consumer group grew 16% from the previous year, and 2020 marks the first time that audience surpassed 100 million Americans. Continue Reading