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Infinite Dial 2019: Pandora holds a lead for now among online audio brands, but Spotify is closing the gap

The Infinite Dial always provides a snapshot of how Americans consume audio, and as more of the country shifts to streaming models, that has created tighter competition across those platforms to be the music provider of choice. With several companies expanding their content offerings to be more than just music, and with big bucks on the line in potential acquisitions, where people listen has become an even more impactful choice in 2019. Continue Reading

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Infinite Dial 2019: Online audio still growing as monthly and weekly audiences draw even

The 2019 Infinite Dial report found continued increases in online audio consumption across the monthly and weekly metrics. Monthly online audio listening for 2019 totaled 67% of the U.S. population age 12 and up. This metric has been steadily rising since 2010, when the figure held steady from the year prior at just 27%. Continue Reading

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Infinite Dial Australia 2018: Online audio and podcasting on the rise

Edison Research and Triton Digital have released the 2018 edition of the Infinite Dial Australia study, It is the second investigation from the pair detailing the latest trends and habits for listeners down under. The results are pulled from a national telephone survey of more than 1,000 Australians aged 12 and up during the first quarter of 2018. Continue Reading

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New data: Heavy radio listeners over-index for online audio, smart speakers (and radios)

Edison Research released data from The Infinite Dial: Heavy Radio Listeners, a subset of data from its 2018 analysis with Triton Digital. These results focus on Americans who reported listening to more than one hour of radio in the past day in their audio diaries. The heavy radio listeners account for about 30% of the over-12 population. Continue Reading

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Infinite Dial Canada 2018: Google leads for smart speakers

The Infinite Dial Canada looked at the uptake of smart speakers in the country, as well as pointing out some unique trends compared with the southern neighbors. In Canada, smart speaker ownership is 8% of the adult population. People aged 35-54 were most likely to own smart speakers at 11%, followed by ages 18-34 at 10%. Continue Reading