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Infinite Dial 2020: For the first time, more than 100 million Americans are monthly podcast listeners

We’ve seen lots of research exploring the burst of interest in podcasts. The Infinite Dial 2020 results shows just how much the audio format is growing in popularity in the U.S. The monthly podcast consumer group grew 16% from the previous year, and 2020 marks the first time that audience surpassed 100 million Americans. Continue Reading

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Infinite Dial Germany sees online audio and podcasts on the rise, while radio remains strong

The Infinite Dial survey has been growing its international footprint, with the latest set of information about audio consumption habits coming out of Germany. RTL Radio Deutschland commissioned Edison Research to complete the study, which found heavy usage of radio and audio platforms across ages and devices in the country. Continue Reading

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Infinite Dial 2019: Pandora holds a lead for now among online audio brands, but Spotify is closing the gap

The Infinite Dial always provides a snapshot of how Americans consume audio, and as more of the country shifts to streaming models, that has created tighter competition across those platforms to be the music provider of choice. With several companies expanding their content offerings to be more than just music, and with big bucks on the line in potential acquisitions, where people listen has become an even more impactful choice in 2019. Continue Reading

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Infinite Dial 2019: Online audio still growing as monthly and weekly audiences draw even

The 2019 Infinite Dial report found continued increases in online audio consumption across the monthly and weekly metrics. Monthly online audio listening for 2019 totaled 67% of the U.S. population age 12 and up. This metric has been steadily rising since 2010, when the figure held steady from the year prior at just 27%. Continue Reading

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Infinite Dial Australia 2018: Online audio and podcasting on the rise

Edison Research and Triton Digital have released the 2018 edition of the Infinite Dial Australia study, It is the second investigation from the pair detailing the latest trends and habits for listeners down under. The results are pulled from a national telephone survey of more than 1,000 Australians aged 12 and up during the first quarter of 2018. Continue Reading

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New data: Heavy radio listeners over-index for online audio, smart speakers (and radios)

Edison Research released data from The Infinite Dial: Heavy Radio Listeners, a subset of data from its 2018 analysis with Triton Digital. These results focus on Americans who reported listening to more than one hour of radio in the past day in their audio diaries. The heavy radio listeners account for about 30% of the over-12 population. Continue Reading