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29% of avid U.S. radio users listen to podcasts weekly (Techsurvey), nearly matching overall U.S. number (Infinite Dial)

According to the new Techsurvey 2021 from Jacobs Media 29% of P1 radio users listen to podcasts weekly or daily. That nearly matches the U.S. national number measured by Edison Research and Triton Digital. Are the radio-associated podcast listeners taking that time away from AM/FM listening? Continue Reading

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Weekly podcast listening continues to grow in Jacobs Techsurvey

The full results of Jacobs Media annual Techsurvey are not released yet, but All Access got hold of one data point pertaining to podcast consumption. For the third straight year, weekly podcast listening nudged upward to 23%. That’s a slightly great share than the 21% of last year, and the 20% of 2016. Many respondents in the Jacobs survey are radio listeners, putting an interesting angle into the results. Continue Reading