Audible is running a new promotional campaign in Australia/New Zealand aimed at encouraging more people to pick up audiobooks. The campaign has tapped some popular local celebrities to tout audiobooks as a way to keep up with their ‘to-read’ lists even when they lead busy lives. Continue Reading
Research company Roy Morgan has released new insights about the growth of podcasting in Australia and New Zealand. According to its most recent survey, more than 1.6 million Australias now download podcasts in an average four-week period. The company also shared insights from surveys of listening in New Zealand. Continue Reading
SoundCloud Go is rolling out to Australia and New Zealand. The two markets join the U.S., UK, Ireland, and France as recipients of this model from the audio company. SoundCloud Go offers listeners access to the company’s full catalog of more than 135 million tracks with no ads. Continue Reading
Vevo has entered a partnership with MediaWorks, an independent broadcaster in New Zealand. The tie-up “will allow us to reach more New Zealanders than ever before, and be the prime location for any advertiser looking to purchase premium digital content and connect to engaged audiences,” said Glen Kyne, acting chief commercial officer for MediaWorks. Continue Reading
Pandora has launched its first local integrated ad campaign for the Australia and New Zealand markets. The ads made their debut across TV, digital, and outdoor in those regions on Saturday. The concept is firsts, with people talking about the musical accompaniments to various milestones, such as first kisses or first jobs. Continue Reading
Recorded Music New Zealand shared an update on the 2014 music industry in New Zealand. During the year, music revenue totaled NZ$66.2 million. Streaming’s share of the revenue pie rose from 9% in 2013 to nearly a quarter in 2014. Continue Reading
Rdio announced an update to its service in New Zealand, opening up free ad-supported Internet radio to listeners in that country. The updates are available on the Rdio app and website in the New Zealand market. Continue Reading
Streaming just got a little more legitimacy from industry leaders in Australia and New Zealand. Singles charts in both countries announced that they will factor streaming numbers into their calculations. Both the Australian Recording Industry Association and the New Zealand Top 40 said streaming data will help determine the No. 1 songs. Continue Reading