Audible has branched out to the open podcast realm, announcing an addition of 100,000 free shows. These podcasts appear in the Audible app and presumably can be heard by non-subscribers. This is a fairly big movement for the Amazon-owned Audible, a hardline subscription business. But it’s only 100,000 shows in a universe of 1.5-million, and a search for known shows came up empty. Continue Reading
In a blockbuster domain acquisition which indicates strategic purpose, Amazon has acquired the domains podcast.com and podcsting.com, we learned from Podnews. The domains lead to the Audible landing page for podcasts. Audible does not distribute public podcasts via RSS, but it does create originals. This is a land grab by Amazon-owned Audible, and it seems like the company is creating a unique category definition and experience of audio storytelling. Continue Reading
by Bill Rosenblatt
Guest columnist Bill Rosenblatt analyzes Amazon’s most significant entry to podcasting — a podcast listening service integrated with Amazon Music. Comparing Amazon to Spotify is instructive, and this piece also takes into account how Amazon’s lead in the smart speaker market plays into strategic decision around podcasting. One question for the near future, according to rosenblatt: How will audiobooks play in these global audio platforms? Continue Reading
In a peculiar reversal of standard audio subscription value and price points, and a demonstration of Audible’s often-overlooked power in audio publishing, the Amazon-owned company has launced Audible Plus, a subscription plan the provides access to the entire Audible Original library (audiobooks and podcasts) of 68,000 productions. It costs $7.95 per month. The legacy subscription bundles the traditional audiobook catalog with Audible’s original productions for $14.95. It is a dramatic example of Audible’s unique consumer economics and value propositions. Continue Reading
Amazon is a many-sided powerhouse ecosystem with gigantic consumer reach, so it’s not a surprise that the company is reportedly planning podcasting initiatives on several fronts. Continue Reading
Amazon released its first quarter financials. The company did see some adverse impacts from the COVID-19 pandemic. Its press release included some statements about measures taken to protect employees from the virus, but did not comment on the ongoing labor debates or union efforts happening among its workforce. Continue Reading
Voicebot.ai has released its latest report on U.S. smart speaker adoption. According to its most recent surveys, the U.S. smart speaker installed base has grown 32% to 87.7 million adults. Continue Reading
Amazon is continuing to make tweaks and adjustments to the experience of using its Alexa voice assistant. One of the latest developments is a long-form speaking style for the AI. This feature is designed to help skill developers to make it easier for customers to engage with a large volume of content, such as in a news article or podcast. Continue Reading
Amazon Alexa is getting some more updates for users to better control their music playback. Listeners can now request particular versions of a song when using an Amazon Music account. Continue Reading
Amazon is launching analytics for performers using its streaming service. Amazon Music for Artists is available as an app for Android and iOS devices, with a companion website. The app is launching as a beta. Continue Reading
Strategy Analytics released its latest analysis on the global smart speaker market. Its Q4 results found that Amazon is still the top brand by market share, followed by Google, although both are being challenged by companies in China. Continue Reading
eMarketer’s latest report offers a snapshot of the U.S. smart speaker market, and the outlook is still rosy for Amazon. The company’s Echo line is projected to be used by 69.7% of U.S. smart speaker users in 2020 and by 68.2% in 2021. Continue Reading