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Netflix teams with Google for Lost in Space smart speaker audio drama

Netflix has launched an interactive audio drama on Google’s smart speakers to promote its reboot of Lost in Space. The audio experience, which was produced in collaboration between Google and Netflix, gives listeners a branching narrative with multiple-choice questions and answers that lets them aid key characters from the program. Continue Reading

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Infinite Dial Canada 2018: Google leads for smart speakers

The Infinite Dial Canada looked at the uptake of smart speakers in the country, as well as pointing out some unique trends compared with the southern neighbors. In Canada, smart speaker ownership is 8% of the adult population. People aged 35-54 were most likely to own smart speakers at 11%, followed by ages 18-34 at 10%. Continue Reading

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Infinite Dial 2018: Smart speaker ownership nearly tripled in the past year

The Infinite Dial kicked off with a look at ownership trends in technology and media. Most telling, the research from Edison and Triton focused on the growth in smart speakers. Awareness of the device segment was 71% for Amazon Alexa, up from 57% last year, while Google Home awareness rose from 45% in 2017 to 56% in 2018. Considering the recent ad blitzes for the segment, John Rosso joked that those who haven’t heard of them are “probably living in caves and staring at their tablets.” Continue Reading

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Survey: Smart speaker owners use them for music listening (and lots of it)

The Music Business Association (Music Biz) hosted a webinar to share data into smart speaker ownership. Of the more than 3,000 U.S. participants in its September music consumption survey by AudienceNet/LOOP, 10% said they owned an Amazon Echo and 3% owned a Google Home. The results shows a strong correlation between smart speaker ownership and use of the device for music consumption. Continue Reading

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Amplifi Media and jacapps form SonicAi to build radio skills for smart devices

This morning comes an announcement that audio content and marketing company Amplifi Media is joining with mobile app builder jacapps, to develop voice-activated “skills” for radio listening in Amazon Alexa and Google Home devices. The new company is called SonicAi, abbreviated as SAi. Continue Reading

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Google Home tests out audio advertising

Voice-activated smart home speaker Google Home has started experimenting with what may or may not be an ad format. Owners of the device started hearing unprompted promotions for Disney’s upcoming live action version of Beauty and the Beast. Although Google then said the mentions weren’t intended as ads, will advertising be coming to these devices? Continue Reading