Smart Audio Report

60-million people own smart speakers; usage grows (NPR/Edison Research Smart Audio Report)

Posted on by Brad Hill

Tom Webster (SVP, Edison Research) and Joel Sucherman (VP, New Platform Partnerships, NPR) held forth in a Zoom webinar to present the Smart Audio Report 2020, a collaboration of the two companies. The report consisted of a wealth of metrics, including specialty survey questions relevant to Covid-19, and “qualitative research” — videos of users talking about how they use smart assistants. Click for details. Continue Reading →

NPR/Edison Smart Audio Report finds 157 million smart speakers are in U.S. households

Posted on by Anna Washenko

The winter 2019 edition of the Smart Audio Report from NPR and Edison Research has been released on the CES stage, with the latest insights on how listeners are using voice tech and smart speakers. In the new report, 24% of U.S. adults own a smart speaker for an audience of about 60 million people. Continue Reading →

53M+ smart speaker owners in U.S.: NPR/Edison Research Smart Speaker Report

Posted on by RAIN News Staff

Fifty-three million American adults own smart speakers. Because some people and households own multiple speakers, that adds up to 118.5-million devices — a 78% increase in overall device ownership year-over-year. This, and much other data, come from the NPR/Edison Research Smart Audio Report, released in a webinar today. Continue Reading →