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ESPN Audio asserts sports dominance in Share of Ear stats

ESPN is reinforcing its reputation as a leading audio sports brand by releasing results from the subscription-only Share of Ear survey by Edison Research. The media company’s talk shows, live events, local broadcast radio, and podcasts are responsible for almost half (46%) of all sports radio listenership in the United States in 2018. Continue Reading

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What category has seen the biggest decline in Edison’s Share of Ear surveys?

The Share of Ear survey from Edison Research has been charting trends in U.S. audio consumption since 2014. In that time, several new trends have emerged, such as a heavy shift toward subscription streaming and a surge of interest around podcasting. However, a new blog post from the company noted that with all of those gains, one particular listening category has been in decline. Continue Reading

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Edison Research: AM/FM still leads Share of Music, but streaming and mobile are catching up

Edison Research has presented the latest installment of its Share of Ear series. The new report is titled Share of Music and it focuses on American adults’ music listening habits. This analysis reveals ongoing changes to where and when AM/FM radio still holds the largest share, as well as who is most frequently tuning in. Continue Reading

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Larry Rosin: How are Radio Simulcasts Competing on Smartphones Today?

by Larry Rosin

Thousands of radio stations have their simulcasts available on mobile devices. Radio stations spend billions in paid-equivalent value promoting these apps. Yet, all rolled into one they are getting a small share of listening. Continue Reading

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Edison Research: Podcast users shift from AM/FM, listen to podcasts more than anything else

In a newly released piece of the ongoing Share of Ear study by Edison Research, podcast users justify the “super listener” label bestowed by Edison’s report last fall. The updated fall edition of Edison Research’s Share of Ear study revealed that podcast listeners spend six hours and eight minutes each day (on average) consuming audio, and are shifting away from AM/FM listening. Continue Reading

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Streaming audio now bigger than AM/FM for teens: New Edison Research data

American teens listen to more streaming audio than AM/FM radio, according to fresh survey data from Edison Research in its ongoing Share of Ear research. The age group (13-17) represents so-called Digital Natives, whose consumer choices might be predictive of future mainstream behavior. Continue Reading