ABC Audio and ESPN Audio have entered a partnership for podcast ads. Under their agreement, the ESPN Audio ad sales team will represent the ABC Audio podcast network. ABC Audio joins FiveThirtyEight, National Geographic, and ESPN’s own network as ad sales clients. Continue Reading
ESPN announced some statistics about its audio efforts from the 2019 Share of Ear study by Edison Research. According to the research, ESPN Audio was responsible for 54% of all sports listening, up 23% from its share in 2018. Continue Reading
ESPN is reinforcing its reputation as a leading audio sports brand by releasing results from the subscription-only Share of Ear survey by Edison Research. The media company’s talk shows, live events, local broadcast radio, and podcasts are responsible for almost half (46%) of all sports radio listenership in the United States in 2018. Continue Reading
ESPN Audio’s suite of programming is now available on iHeartRadio. Under a new, multi-year agreement, iHeartRadio will offer its listeners both live shows and on-demand access to the sports specialist’s podcasts. Continue Reading
ESPN Audio and FiveThirtyEight are planning a new podcast project, and are hiring staff for it. The show is based on the sports documentary series 30 For 30, and will be spearheaded by Jody Avirgan. Continue Reading
ESPN Audio has started a new section called ESPN Perspectives, leveraging the growing podcast category while extending its iconic sports brand with longer-form focus on in-depth audio journalism. The new line of shows launches on the one-year anniversary of the Boston marathon terrorist attack. Continue Reading