ESPN podcasts are moving to enterprise podcast tech company Megaphone for hosting and monetization via dynamic ad insertion. It’s an important “get” for Megaphone; ESPN has been makiong podcasts since 2005, owns 69 shows, and served 425-million downloads in 2019. Continue Reading
ESPN Podcasts announced audience statistics for its shows in October. For the third consecutive month, the company’s podcasts reached a new record audience. ESPN Podcasts had a unique verified audience of 8.1 million in the month. Continue Reading
ESPN announced that its United States podcast audience in July numbered 5.8 million. The metric marked a 17% increase on-year, and was the seventh consecutive month of year-over-year growth for the company. Continue Reading
ESPN is making a preliminary announcement today of an upcoming new podcast, The ESPN Daily, which will launch in October. Details are scarce, but it appears to be a general sports news show influenced by the success of The Daily, the very popular New York Times morning show. Continue Reading
This month, several podcast companies will unveil their latest show and talent rosters at the Winter Podcast Upfront, scheduled for February 20 at the headquarters of the United Talent Agency. The Beverly Hills event will offer advertisers, agencies, and media a look at the most recent partnerships and developments for seven podcast networks. Continue Reading
Pod Drop highlights noteworthy new and upcoming podcasts from across the vast and fast-growing category. Today’s announcements include Dr. Phil’s entry into podcasting and a new show from ESPN Radio personality Dan Le Batard. Also, a duo from a HowStuffWorks science show get a new project with iHeartRadio. Continue Reading
ESPN Podcasts announced another record-breaking month. The network’s audio shows reported 43.6 million downloads in October, a new high after September’s previous record of 39.3 million downloads. “ESPN Podcasts continues to set new highs,” said Tom Ricks, vice president of digital strategy and marketing. Continue Reading
ESPN Audio’s suite of programming is now available on iHeartRadio. Under a new, multi-year agreement, iHeartRadio will offer its listeners both live shows and on-demand access to the sports specialist’s podcasts. Continue Reading
Brief news items and worthy reads from around the web: Deezer’s CEO shared his vision for the future and streaming success. An ESPN exec detailed the sports network’s audio strategy. The upcoming Wolverine scripted podcast gets a trailer. Continue Reading
Barstool Sports is the latest podcaster to make the jump to television. ESPN has inked a deal to create a late-night TV show called Barstool Van Talk from the trio behind the Pardon My Take podcast. Continue Reading
ESPN’s 30 for 30 podcast series (announced in RAIN News in March) launched yesterday, and the company released a sponsor lineup that includes four national brands. The announcement is significant as the podcast economy is at an inflection point, attempting to evolve beyond its reliance on DRM (direct response marketing) advertisers, and draw money from the big marketing budgets of national branding campaigns. Continue Reading
ESPN is bringing back its TrueHoop podcasts with a few small changes. The sports broadcasting platform has made some cuts to its editorial staff recently, and last week it had shut down the TrueHoop podcast network. Continue Reading