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Seven podcast networks to share updates during Winter Podcast Upfront

This month, several podcast companies will unveil their latest show and talent rosters at the Winter Podcast Upfront, scheduled for February 20 at the headquarters of the United Talent Agency. The Beverly Hills event will offer advertisers, agencies, and media a look at the most recent partnerships and developments for seven podcast networks. Continue Reading

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Brand advertisers flock to ESPN podcast series

ESPN’s 30 for 30 podcast series (announced in RAIN News in March) launched yesterday, and the company released a sponsor lineup that includes four national brands. The announcement is significant as the podcast economy is at an inflection point, attempting to evolve beyond its reliance on DRM (direct response marketing) advertisers, and draw money from the big marketing budgets of national branding campaigns. Continue Reading

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ESPN’s Pin Kings is the company’s first episodic podcast story

ESPN announced a new addition to its programming with a multimedia documentary called Pin Kings. The story will be told across television, print, and digital outlets in addition to the 16 episodes of podcasting. The audio segment is ESPN’s first foray into episodic podcasting where a long-form story is told over a single season. It is a production style popularized by ‘Serial’. Continue Reading