Guest columnist Larry Rosin announces a new research project: The Smart Audio Report from NPR and Edison Research, which will debut at the RAIN Podcast Business Summit next week, June 21 at the AXA Auditorium in Manhattan. The half-day 9am-1pm event will feature Edison Research VP Tom Webster presenting never-before-seen survey data and video. Continue Reading
The smartphone is one of the most influential consumer electronics categories of the last 20 years. It certainly influences how Americans listen to radio and internet-delivered audio. At RAIN Summit West, Edison Research President Larry Rosin brought new metrics about smartphone listening from Edison’s ongoing Share of Ear and Infinite Dial consumer surveys. A shift is underway, too dramatic to disregard. Continue Reading
The combination of sample size and tracking in the Share of Ear surveys, produced by Edison Research, show changes in audio consumption as they happen. In this guest column originally published on his Infinite Dial blog, Edison President Larry Rosin notes a milestone: young Millennials have crossed a meaningful threshold, now spending more time with streaming than with AM/FM radio. Continue Reading
There is an even generational split between Millennials (13-34), the 35-54 group, and the over-55’s. How does each group listen to AM/FM compared to streaming audio? Edison Research President Larry Rosin answers and illustrates. Continue Reading
How do people discover music? Since 2002, radio’s role as the first source of discovery has plummeted while the Internet has risen. In this guest column, Larry Rosin explains another way to see radio’s ongoing importance as a hitmaker. Continue Reading
What does it mean when industry observers criticize radio for failing to tell a better story about itself? What should it mean? Larry Rosin thinks radio should take a lesson from what it preaches to advertisers. Continue Reading
In this third part of a four-part series, Edison Research President Larry Rosin analyzes the reasons why radio simulcasts do not compete effectively with other streaming choices. Continue Reading
Thousands of radio stations have their simulcasts available on mobile devices. Radio stations spend billions in paid-equivalent value promoting these apps. Yet, all rolled into one they are getting a small share of listening. Continue Reading
A little over five years ago, simulcasts made up the majority of online radio usage. Then over the last several years Pandora has enjoyed consistent growth while the market for simulcasts is pretty much flat. Continue Reading
In a special research presentation at RAIN Summit West, Edison Research President Larry Rosin presented previously unreleased research from the 2015 edition of his company’s Infinite Dial survey project, focusing on car ownership and in-car listening. Continue Reading
Our Infinite Dial studies have been tracking usage of online radio since 1998, and we have asked about ‘monthly usage’ since 2000. In a recent meeting I made the comment that if one superimposes the graph showing growth of smartphone ownership over the monthly online radio usage one can see a strong correlation. Continue Reading
In The Infinite Dial 2015 Edison Research tested consumer awareness of 17 different streaming audio brands. Tidal wasn’t among them, but the re-launched service is in the news now. Is there room for a newcomer in the crowded music-service field? Continue Reading