Podcasting has come a long way in attracting a dedicated, passionate audience with several unique traits, but there is still progress to be made in reaching the mainstream American listener. That’s the narrative laid out today in the Podcast Consumer 2018 report from Edison Research and Triton Digital. Ever the congenial host, Edison VP Tom Webster presided over the presentation. Continue Reading
Last week, audioBoom released the first results from a podcast listening study conducted in conjunction with Edison Research. Today, we have access to the full slideshow presentation for the study, which offer addition insight into the podcast audience. It covers listening platforms and places of choice. Continue Reading
Nielsen has released the Q3 2016 edition of its comparable metrics report on U.S. media consumption. Radio continues to have strong weekly reach at 93% of all surveyed adults. This report often sheds light on how much age impacts media choices, and this quarter is no exception. Continue Reading
A new study from the National Association of Broadcasters’ Pilot program found that among the top-selling smartphones in the U.S., the FM chip is activated by at least one major carrier in 44% of them. Continue Reading
Smartphone apps now account for half of time spent on digital platforms in the U.S. The July 2016 data from comScore confirmed the trend of smartphone dominance, with the mobile devices securing 50% of digital time for the U.S. audience. Continue Reading
A new Nielsen study explores use of media types across different generations. The Generational Snapshot study looks at media use and device penetration for three age groups: Millennials (18-34), Generation X (35-49), and Baby Boomers (50-67) and finds clear trends in their choices. Continue Reading
The smartphone is one of the most influential consumer electronics categories of the last 20 years. It certainly influences how Americans listen to radio and internet-delivered audio. At RAIN Summit West, Edison Research President Larry Rosin brought new metrics about smartphone listening from Edison’s ongoing Share of Ear and Infinite Dial consumer surveys. A shift is underway, too dramatic to disregard. Continue Reading
The first smartphone equipped with built-in DAB+ radio was announced at Radiodays Europe 2016. LG Electronics introduced this feature for its new mobile device, the LG Stylus 2. The phone comes equipped with a DAB+ chipset and built-in app for listening to digital broadcasts. Continue Reading
New consumer research found that 68% of smartphone owners listen to streaming music every day. The study from Parks Associates revealed that smartphone owners spend more time with their tunes than any other form of mobile entertainment, clocking in at 45 minutes per day with streaming music. Continue Reading
Nielsen has released its Total Audience Report for the first quarter of 2015. The report showed impressive reach for radio, but a dwindling in how much time that large audience tunes in. Meanwhile, digital services and mobile platforms are seeing quick growth in usage. Terrestrial radio still has the greatest reach, with 93% of the adult population listening each week. However, time spent with radio has been slowly declining as most digital and online hardware has seen spikes in use. Plus the breakdown of audience ages shows low interest in radio among teens and young adults. Continue Reading
ComScore’s latest data covered trends in the U.S. smartphone market, including an assessment of the most popular apps as of October 2014. Only two music apps make the top 15: Pandora with 41.6% reach and iTunes Radio/iCloud at 21.9% reach. Continue Reading
The BBC is throwing its weight behind efforts to get FM radio chips enabled on smartphones. Research commissioned by the UK broadcaster found that the majority of smartphone owners want radio available in the devices. The study also highlighted the common concerns about that technology: mobile data costs, impact on battery life, and reception issues. Continue Reading