Edison Research and Triton Digital have released their Podcast Consumer Canada 2018 report, assessing the audio format’s audience and popularity among Canadian listeners. The analysis reveals familiar trends in terms of who is tuning into podcasts most and what their common behaviors are. Continue Reading
Podcasting has come a long way in attracting a dedicated, passionate audience with several unique traits, but there is still progress to be made in reaching the mainstream American listener. That’s the narrative laid out today in the Podcast Consumer 2018 report from Edison Research and Triton Digital. Ever the congenial host, Edison VP Tom Webster presided over the presentation. Continue Reading