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Liberty Media attempts 11th-hour partial acquisition of iHeartMedia

Liberty Media, majority owner of Sirius XM and minority owner of Pandora, has offered a term sheet that would grant it ownership of a 40% stake in iHeartMedia for $1.159 billion. This move is an eleventh-hour deal in reaction to iHeartMedia’s difficult financial situation. It also isn’t the first time Liberty has broached a last-minute audio investment. Continue Reading

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iHeartMedia launches audio/visual ad project with Fox Networks Group

iHeartMedia has entered a partnership with Fox Networks Group to create Smart A/V Audiences, a suite of data-driven advertising products across both audio and video segments. Smart A/V Audiences will allow the creation of customized audiences by targeting for specific interests, then delivering video and audio ads to those individuals. The project builds on iHeartMedia’s SmartAudio programmatic ad tool. Continue Reading

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Westwood One joins Katz Expressway, bringing Cumulus inventory into programmatic

Cumulus Media-owned Westwood One has partnered with iHeartMedia-owned Katz Expressway, a programmatic advertising exchange powered by tech company Jelli. The immediate result is that radio stations in major Cumulus market have some commercial inventory in Expressway, available for automated buying. Continue Reading