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Rumor Fact(ory): Liberty Media may be interested in acquiring iHeartMedia

iHeartMedia is in the process of restructuring after a strategic move of declaring bankruptcy in March. Despite several years of financial difficulties, the company still has such a large footprint in broadcasting and audio that it has been the subject of takeover rumors. First, Apple was allegedly engaging in talks with the media conglomerate. Now, Liberty Media is reportedly interested as well. Continue Reading

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iHeartMedia adds Foursquare attribution for programmatic ad campaigns bought from Jelli

iHeartMedia announced a new partnership with ad tech company Jelli and Foursquare, a location-centric business tech operation, to launch a new attribution product for broadcast radio. This technology will offer improved campaign measurement and real-world attribution data to advertisers. Continue Reading

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iHeartMedia to acquire Stuff Media, publisher of HowStuffWorks podcast network

iHeartMedia announced plans to acquire Stuff Media, the publisher behind HowStuffWorks and other premium podcast content. As a result of the deal, iHeart will be able to leverage Stuff Media’s original content, programming, and podcast management team to continue growing the joint operations. Continue Reading

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iHeartMedia introduces podcasts to its Top 40 broadcast stations with Anna Faris

iHeartMedia announced a new development in its “Podcast, Meet Broadcast” strategy. The company has landed an agreement to air Anna Faris is Unqualified on its Top 40 broadcast radio stations and on the iHeartRadio Podcast Network. The iHeartMedia strategy aims to use its broadcast radio reach to assist podcast creators in finding new audiences and growing their base. Continue Reading