Chris Peterson is departing his role as executive vice president of podcasting for iHeartMedia. He joined the conglomerate in November 2016 to lead its podcast efforts and raise iHeart’s profile in that space. Continue Reading
iHeartMedia has chosen Panoply’s Megaphone platform to distribute select shows from its iHeartPodcast Network. As a Megaphone client, iHeartMedia will receive tools for publishing, dynamic ad insertion, ad operations, campaign management, reporting, and analytics. Continue Reading
iHeartMedia announced several updates and integrations at CES 2019. First it has launched a redesigned version of the iHeartRadio Family app. Second, the company shared news about several integrations in voice controls and vehicles at the technology show. Continue Reading
Hetal Patel is returning to iHeartMedia for a role as executive vice president of SmartAudio Intelligence Insights. In this position, Patel will head the team creating research and insights to shape iHeartMedia’s value proposition. Continue Reading
iHeartMedia is in the process of restructuring after a strategic move of declaring bankruptcy in March. Despite several years of financial difficulties, the company still has such a large footprint in broadcasting and audio that it has been the subject of takeover rumors. First, Apple was allegedly engaging in talks with the media conglomerate. Now, Liberty Media is reportedly interested as well. Continue Reading
iHeartMedia announced that it has acquired Jelli, a specialist in programmatic audio advertising for radio and the creator of the SpotPlan platform. Jelli’s technology has been pivotal as audio moves toward programmatic buying and selling. Its work has been especially relevant to the broadcast industry. Continue Reading
Apple could invest in iHeartMedia, according to a new report in the Financial Times (paywall). Sources familiar with the proceedings told FT that Apple has held talks with the legacy broadcaster about purchasing a stake. Continue Reading
iHeartMedia announced that it will host a new live event to recognize listers’ favorite podcasts. The iHeartRadio Podcast Awards are scheduled to take place in Los Angeles on January 18. Winners for 17 of the 22 categories will be chosen by listeners and voting begins today. Continue Reading
iHeartMedia announced a new partnership with ad tech company Jelli and Foursquare, a location-centric business tech operation, to launch a new attribution product for broadcast radio. This technology will offer improved campaign measurement and real-world attribution data to advertisers. Continue Reading
iHeartMedia announced plans to acquire Stuff Media, the publisher behind HowStuffWorks and other premium podcast content. As a result of the deal, iHeart will be able to leverage Stuff Media’s original content, programming, and podcast management team to continue growing the joint operations. Continue Reading
iHeartMedia announced that Bobby Bones has been promoted to the role of VP, creative director of iHeartCountry. The radio personality hosts The Bobby Bones Show and Country Top 30 with Bobby Bones, and will continue to lead those programs following the promotion. He’s also an established podcaster. Continue Reading
iHeartMedia announced a new development in its “Podcast, Meet Broadcast” strategy. The company has landed an agreement to air Anna Faris is Unqualified on its Top 40 broadcast radio stations and on the iHeartRadio Podcast Network. The iHeartMedia strategy aims to use its broadcast radio reach to assist podcast creators in finding new audiences and growing their base. Continue Reading