RAIN Notes: Wednesday, May 8

Jottings of note:


Full Spectrum

Venerable podcast hosting company Libsyn is presenting AI For Podcasting; the good, the bad, and the ugly. The online session will be moderated by AI/marketing expert and author of The Almost Timely Newsletter Christopher S. Penn. He promises to “share valuable insights on what creators need to watch out for and the numerous timesaving opportunities that AI provides.” It’s on Thursday, May 30 at 2pm ET. Register HERE.


Exciting Audio Moments

As the Olympic Summer Games 2024 approaches, iHeartMedia has grabbed exclusive partnership for audio coverage. iHeart will provide partial linear audio of NBC’s Olympics coverage — the PR promises audio coverage of “the most exciting moments of the Games.” There will be a special focus on U.S. teams and individuals. “We’re excited to partner with iHeartMedia to provide Olympics fans with even more ways to enjoy the Paris Olympic Games,” said Gary Zenkel, President, NBC Olympics.


The Biggest

We learn from Inside Radio that 2024 is expected to the the biggest in political ad spend, and that radio will capture 5.3% of that spending — that would be $769-million. A small percentage, but still a 35% growth, higher than an overall 27% growth estimate. A lot of the gain could be attributed to digital media extensions. Along with the gains, PQ Media Executive VP of Research Dr. Leo Kivijarv: “Too many candidates and advocacy groups forget that radio is among the best media to engage with voters for numerous reasons […] radio operators need to remind political strategists and media buying firms of benefits that radio offers over other media.” READ 


May 8, 2024

Brad Hill